Digital Marketing

Digital Marketing

When it comes to marketing, there’s always more to learn. We cover topics that will keep you at the top of your game in the ever changing world of marketing.

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illustration of the blog post: Fed Fix: How to Get My Business on Google

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Digital Marketing

Fed Fix: How to Get My Business on Google

by Natalie Yelton

Back in the day, ahead of a good friend’s birthday, your parents or grandparents would haul out the yellow pages and flick through the listings to find a suitable florist to purchase a birthday bouquet.

illustration of the blog post: How to Create a High-Converting Landing Page

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Digital Marketing

How to Create a High-Converting Landing Page

by Ayesha Renyard

In past blog posts, we’ve shared tips and tricks on building strong ad campaigns. You've taken this knowledge and created some stellar ads—scoring click-throughs left, right, and center!

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illustration of the blog post: The Facebook Pixel: Why Your Business Needs it Now

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Digital Marketing

The Facebook Pixel: Why Your Business Needs it Now

by Natalie Yelton

Want to target the right audience, increase your sales, and measure your ROI with ease? Here's everything you need to know about the Facebook Pixel.

illustration of the blog post: The A-Z on A/B Testing: Why It Matters & What You Can Test

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Digital Marketing

The A-Z on A/B Testing: Why It Matters & What You Can Test

by Natalie Yelton

If you’re new to A/B testing, then welcome aboard. This article explains why you should care about A/B testing and what you can and should test to launch your click-through rates on a trajectory up and to the right!

illustration of the blog post: Facebook Power 5: Everything You Need to Know

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Digital Marketing

Facebook Power 5: Everything You Need to Know

by Ayesha Renyard

Here at Galactic Fed, we're a team of self-proclaimed nerds. However, when it comes to paid media, we're also self-proclaimed trendsetters. (Hey, we can be both!). With eyes and ears worldwide, our team has a strong pulse on emerging advertising tools and techniques.

illustration of the blog post: SEO & PPC: Working Together For You

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Digital Marketing

SEO & PPC: Working Together For You

by Dallin Porter

In the marketing universe, SEO and pay-per-click are often viewed as two different planets. It’s understandable at first glance since SEO is related to all things organic, and PPC is the result of paying a fee - how could they exist in the same world? SEO and PPC join forces when it comes to one thing: search.

illustration of the blog post: What Is Growth Marketing? An Introductory Guide

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Digital Marketing

What Is Growth Marketing? An Introductory Guide

by Dallin Porter

The term “growth marketing” was introduced in 2010, when Sean Ellis coined the term to describe the experimental growth approach companies like AirBnB and Amazon had, ultimately shifting the way we look at marketing and its strategies forever.

illustration of the blog post: What is a Buyer Persona? (And Why Does It Matter?)

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Digital Marketing

What is a Buyer Persona? (And Why Does It Matter?)

by Dallin Porter

The importance of a buyer persona can not be understated. Although sometimes overlooked, it can guide several parts of your marketing strategy like which metrics you measure, what social media channels you use, and even what products you bring to market in the future.

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with monthly marketing updates