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Paid Media
by Dallin Porter
Expert reviewed by: Rachel Meyer
Even if you’re not an expert, there are probably (definitely) a few things you could do right now to save money on your Facebook Ads. And if you’re a human being, that is something you should want. Let’s take a look at some you can correct today.
Resources
by Ayesha Renyard
Expert reviewed by: Kat Sarmiento
If you're exploring the abyss of Search Engine Optimization (SEO), you've probably floated by some alien terms, such as on-page SEO and off-page SEO, and wondered, “what’s the difference?”
by Natalie Yelton
Last month, we wrote about getting started with Google Ads, as part of Galactic Fed's Paid Media Series. To further demystify Google Ads, let's dive deeper into the different types of Google Ads Campaigns that you can master to reach more customers and grow your business.
The addition of Google Ad Extensions has been an excellent tool for any business promoting ads on Google since each extension increases the chance that someone will see your ad and feel influenced to act.
Digital Marketing
Here at Galactic Fed, we're a team of self-proclaimed nerds. However, when it comes to paid media, we're also self-proclaimed trendsetters. (Hey, we can be both!). With eyes and ears worldwide, our team has a strong pulse on emerging advertising tools and techniques.
You could take your chances and spend your marketing budget on placing ads across several online channels, with your fingers crossed in the hopes that people will engage with them. Or you could enlist a team of paid media experts armed with the skills, expertise, and proven results gained from delivering successful paid ad campaigns again and again.
In the marketing universe, SEO and pay-per-click are often viewed as two different planets. It’s understandable at first glance since SEO is related to all things organic, and PPC is the result of paying a fee - how could they exist in the same world? SEO and PPC join forces when it comes to one thing: search.
SEO
Maybe you've been chipping away at improving your company's SEO for a while now, alongside many other essential tasks to help grow your business. Why tackle it alone? By outsourcing your SEO to a team of experts, you can save money, time, and boost your ROI. And that’s only naming a few benefits.