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Digital Marketing
by Anna Waterhouse
Expert reviewed by: Dallin Porter
Storytelling is a universal element that makes us uniquely human. Stories spark curiosity, touch emotions, and create lasting impressions that help us understand ourselves, others, and the external world. Above all, stories are engaging.
Paid Media
by Dallin Porter
Expert reviewed by: Rachel Meyer
Learn about the differences between paid, owned, and earned media, and find out why a good media strategy should incorporate all three of these types of media.
Expert reviewed by: Natalie Yelton
5.8 billion. That is how many Google searches are conducted every day That averages out to about 70,000 per second, or 2 trillion every year. Whichever number you look at, that is a gargantuan amount of information being sought after by the minute.
Expert reviewed by: Ayesha Renyard
It’s the “C” word being heard daily around the world: content. From big brands to tiny startups, companies from all industries are taking “content is king” seriously, and it’s seemingly what separates the prince from the pauper.
Following our Content Marketing & The Marketing Funnel: The Definitive Guide, we are breaking down what that application of this looks like for some of the biggest industries Galactic Fed works with. If you’re in the B2B SaaS industry - this one’s for you.
by Dominick Cabal
Marketers rejoice! The world is now full of more and more data touch points, more granular targeting techniques are available, analytics tools are stronger than ever, blockchain and transparency will soon eliminate waste.
by Alex Steeno
I always thought I was going to be a full-time scientist. I was right, but with my background in chemistry, I’m not doing the kind of scientific exploration that I expected.
In the shifting digital marketing landscape, old doesn't mean dead, and new doesn't mean best. With social media on the rise and allure of new communication channels, it's easy to disregard traditional methods to reach audiences online.