Paid Media
by Dallin Porter
The addition of Google Ad Extensions has been an excellent tool for any business promoting ads on Google since each extension increases the chance that someone will see your ad and feel influenced to act.
Digital Marketing
by Ayesha Renyard
Here at Galactic Fed, we're a team of self-proclaimed nerds. However, when it comes to paid media, we're also self-proclaimed trendsetters. (Hey, we can be both!). With eyes and ears worldwide, our team has a strong pulse on emerging advertising tools and techniques.
by Natalie Yelton
You could take your chances and spend your marketing budget on placing ads across several online channels, with your fingers crossed in the hopes that people will engage with them. Or you could enlist a team of paid media experts armed with the skills, expertise, and proven results gained from delivering successful paid ad campaigns again and again.
In the marketing universe, SEO and pay-per-click are often viewed as two different planets. It’s understandable at first glance since SEO is related to all things organic, and PPC is the result of paying a fee - how could they exist in the same world? SEO and PPC join forces when it comes to one thing: search.
SEO
Maybe you've been chipping away at improving your company's SEO for a while now, alongside many other essential tasks to help grow your business. Why tackle it alone? By outsourcing your SEO to a team of experts, you can save money, time, and boost your ROI. And that’s only naming a few benefits.
Paid media intrigues many, but few know where to start (and fewer want to waste marketing dollars on ads that don't work). As paid media experts, we get it; it's our job to guide our clients towards strategies that are right for them. Sometimes, that means using Facebook Advertising.
SEO best practices are constantly evolving, and keyword research is no exception. Just when you thought peppering your website with popular terms would skyrocket your SEO, you hear that it’s no longer enough to drive organic traffic to your website. What now?
So what exactly is Google Ads, and how does it work? In this article, we will teach you how Google Ads work and how using Google Ads effectively can help you engage customers and grow your business.