Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

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illustration of the blog post: How AI and Paid Search Work Together

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How AI and Paid Search Work Together

by Natalie Yelton

Expert reviewed by:

We provide a brief overview of what AI is in the context of paid search, examples of AI, and we explain how paid search and AI can work together to help you reach more customers and grow your business

illustration of the blog post: Google Ads Quality Score: What It Is and How To Improve It

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Google Ads Quality Score: What It Is and How To Improve It

by Natalie Yelton

Expert reviewed by:

We’ll help you grasp what Quality Score is, what the formula is for calculating Quality Score, and how to locate your business’s Quality Score. Want to improve your business’s Quality Score? We also offer up five tips for doing just that.

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with monthly marketing updates

illustration of the blog post: How to Use PPC Data to Boost Your Content

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How to Use PPC Data to Boost Your Content

by Natalie Yelton

Expert reviewed by:

From identifying keyword opportunities to fine-tuning your buyer personas, PPC data has the potential to amplify your message and ensure it dazzles in front of the eyes of the people that matter.

illustration of the blog post: How To Explain The Importance of Paid Media To Your Boss

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How To Explain The Importance of Paid Media To Your Boss

by Ayesha Renyard

Expert reviewed by:

As more businesses move online—and as users spend more time online—digital advertising is more important than ever for conversions. This is the year to make some paid media power moves. So we say: make 'em.

illustration of the blog post: The Internet’s Most Common Paid Media Questions, Answered

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The Internet’s Most Common Paid Media Questions, Answered

by Ayesha Renyard

Expert reviewed by:

Every year, marketers are putting more money towards their advertising budget—but are they making knowledgeable decisions? Do you know the answers to these five common paid media questions?

illustration of the blog post: Six Google Search Ad Tips for Improving Your Conversion Rates

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Six Google Search Ad Tips for Improving Your Conversion Rates

by Natalie Yelton

Expert reviewed by:

What better moment to reach new customers than when they are already searching Google and telling you exactly what they are looking for? With nearly half of internet surfers clicking on search ads, it comes as no surprise they are the most popular paid ad campaign to run.

illustration of the blog post: Fed Fix: How to Craft the Perfect Google Video Ad

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Fed Fix: How to Craft the Perfect Google Video Ad

by Natalie Yelton

Expert reviewed by:

From 60 second Tik Tok videos to full-length feature films, we are watching more and more videos online. 85% of US internet users surveyed said they watch online video content on one of their devices every month.

illustration of the blog post: Make Your Google Display Ads Stand Out with These Five Tips

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Make Your Google Display Ads Stand Out with These Five Tips

by Natalie Yelton

Expert reviewed by:

Display ads are here to stay. Let's dig into the details of what a display ad is, why they’re effective, and our best practice tips for getting the most out of your Google Display Ads, in particular.

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with monthly marketing updates