SEO

Everything you need to know to become your own SEO guru. From best practices to the newest updates: we have the results to prove it.

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illustration of the blog post: How to Do a Backlink Audit (and Why It Matters)

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How to Do a Backlink Audit (and Why It Matters)

by Natalie Yelton

A backlink audit is the process of reviewing all of the links currently pointing to your website. Firstly, you’ll need to locate them. Next, you’ll identify the harmful and quality ones. And lastly, you'll develop a backlink strategy to manage them.

illustration of the blog post: Five Link Building Strategies You Need to Know in 2021

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Five Link Building Strategies You Need to Know in 2021

by Ayesha Renyard

Link building—also known as the practice of getting external websites to link to yours—is an age-old tactic to boost SEO. But to be successful and score those backlinks, you need to stay up to date on the latest link-building strategies.

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illustration of the blog post: The Galactic Fed Guide to Resource Page Link Building

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The Galactic Fed Guide to Resource Page Link Building

by Ayesha Renyard

Backlinks are links from one website to a page on another website, but not all have the same impact on your SEO. Only relevant, high-quality backlinks will help you increase your organic rankings. These strings of reputable websites create great user experiences and keep search engines happy.

illustration of the blog post: The Complete Guide to Video SEO

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The Complete Guide to Video SEO

by Natalie Yelton

Our SEO experts at share their knowledge and expertise of all things video SEO. We define what video SEO is and walk you through our best practice tips for ensuring your video makes it in front of the eyes of new and repeat customers.

illustration of the blog post: What is Black Hat SEO? (Plus Four Tactics You Should Avoid)

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What is Black Hat SEO? (Plus Four Tactics You Should Avoid)

by Ayesha Renyard

We know you don't want your hard-earned rankings to plummet. Instead, you want them to skyrocket—right? So here are four common black hat SEO practices you should avoid to build and launch that stellar SEO strategy.

illustration of the blog post: Five Steps to Take to Improve Your Core Web Vitals

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Five Steps to Take to Improve Your Core Web Vitals

by Natalie Yelton

The month of May is sneaking up on us, which means Google’s Core Web Vitals will soon become a ranking factor for where your website ends up on your targeted search engine’s results page We’ve pulled together a step-by-step guide to improving your Core Web Vitals.

illustration of the blog post: How to Optimize for the Four Types of SEO Search Intent

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How to Optimize for the Four Types of SEO Search Intent

by Ayesha Renyard

Simply put: search engines aim to provide the best user experience possible. That includes relevant search results—which means to rank high in the SERPs, businesses need to create content that aligns with search intent.

illustration of the blog post: Fed Fix: How Can SEO Help You Recruit Top Talent?

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Fed Fix: How Can SEO Help You Recruit Top Talent?

by Natalie Yelton

Want to know the secret to sustainable talent acquisition? It’s all about factoring SEO into your recruitment marketing. Leading recruitment agencies have clued up to this and are making SEO an integral part of their recruitment strategies.

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with monthly marketing updates