124% Increase in Qualified Leads with Google Ads

Galactic Fed launched Search and Display campaigns on Google Ads, focusing on generating high-quality leads instead of just increasing volume. By using long-tail keywords tailored to the job market, we helped Purpose.Jobs to compete with larger hiring platforms. We also separated targeting between job seekers and employers to ensure relevancy, and created a feedback loop between Google Ads and Purpose.Jobs’ CRM. This helped us optimize for cost per marketing-qualified lead (CPMQL) and refine our approach.

As we continued to refine the strategy, we introduced Smart Display campaigns and remarketing ads to drive more conversions. We also revamped landing pages to improve the user experience, which resulted in a 124% increase in qualified leads, a 40% decrease in cost-per-action (CPA), an 87% increase in click-through rate (CTR), and a 274% increase in display CTR. These efforts led to a significant increase in leads and helped Purpose.Jobs grow revenue by improving lead quality and cost-efficiency.