Paid Media
by Natalie Yelton
From identifying keyword opportunities to fine-tuning your buyer personas, PPC data has the potential to amplify your message and ensure it dazzles in front of the eyes of the people that matter.
by Ayesha Renyard
As more businesses move online—and as users spend more time online—digital advertising is more important than ever for conversions. This is the year to make some paid media power moves. So we say: make 'em.
Every year, marketers are putting more money towards their advertising budget—but are they making knowledgeable decisions? Do you know the answers to these five common paid media questions?
SEO
You can write pages and pages of content, but it won’t be beneficial to you if it’s not visible to the people who matter. Search engine optimization and your content strategy go hand in hand.
What better moment to reach new customers than when they are already searching Google and telling you exactly what they are looking for? With nearly half of internet surfers clicking on search ads, it comes as no surprise they are the most popular paid ad campaign to run.
Your app isn’t showing up when someone searches for something related to your app on their phone or in an app store. It’s affecting the visibility of your app and your ability to drive app installs from organic search. What do you do?
Digital Marketing
If you’re a part of a small business—and your main focus right now is to attract new customers—throw your hand in the air! According to a 2020 survey, gaining new customers is the greatest challenge for small businesses.
From 60 second Tik Tok videos to full-length feature films, we are watching more and more videos online. 85% of US internet users surveyed said they watch online video content on one of their devices every month.