Galactic Blog

We launch all of the trends, insights, and news you need to know to stay light years ahead in the growth marketing universe

Digital Marketing

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illustration of the blog post: How to Use PPC Data to Boost Your Content

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How to Use PPC Data to Boost Your Content

by Natalie Yelton

From identifying keyword opportunities to fine-tuning your buyer personas, PPC data has the potential to amplify your message and ensure it dazzles in front of the eyes of the people that matter.

illustration of the blog post: How To Explain The Importance of Paid Media To Your Boss

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How To Explain The Importance of Paid Media To Your Boss

by Ayesha Renyard

As more businesses move online—and as users spend more time online—digital advertising is more important than ever for conversions. This is the year to make some paid media power moves. So we say: make 'em.

Best marketing stories, weekly

illustration of the blog post: The Internet’s Most Common Paid Media Questions, Answered

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The Internet’s Most Common Paid Media Questions, Answered

by Ayesha Renyard

Every year, marketers are putting more money towards their advertising budget—but are they making knowledgeable decisions? Do you know the answers to these five common paid media questions?

illustration of the blog post: SEO and Content Strategy: How They Work Together

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SEO and Content Strategy: How They Work Together

by Natalie Yelton

You can write pages and pages of content, but it won’t be beneficial to you if it’s not visible to the people who matter. Search engine optimization and your content strategy go hand in hand.

illustration of the blog post: Six Google Search Ad Tips for Improving Your Conversion Rates

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Six Google Search Ad Tips for Improving Your Conversion Rates

by Natalie Yelton

What better moment to reach new customers than when they are already searching Google and telling you exactly what they are looking for? With nearly half of internet surfers clicking on search ads, it comes as no surprise they are the most popular paid ad campaign to run.

illustration of the blog post: How Does SEO Work for Mobile Apps?

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How Does SEO Work for Mobile Apps?

by Natalie Yelton

Your app isn’t showing up when someone searches for something related to your app on their phone or in an app store. It’s affecting the visibility of your app and your ability to drive app installs from organic search. What do you do?

illustration of the blog post: Three Steps For Reducing Customer Churn

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Digital Marketing

Three Steps For Reducing Customer Churn

by Ayesha Renyard

If you’re a part of a small business—and your main focus right now is to attract new customers—throw your hand in the air! According to a 2020 survey, gaining new customers is the greatest challenge for small businesses.

illustration of the blog post: Fed Fix: How to Craft the Perfect Google Video Ad

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Fed Fix: How to Craft the Perfect Google Video Ad

by Natalie Yelton

From 60 second Tik Tok videos to full-length feature films, we are watching more and more videos online. 85% of US internet users surveyed said they watch online video content on one of their devices every month.

Digital Marketing

Entrepreneurship

Best marketing stories, weekly