Galactic Blog

We launch all of the trends, insights, and news you need to know to stay light years ahead in the growth marketing universe

Digital Marketing

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illustration of the blog post: Google Analytics 4: The Top Four Updates You Need To Know

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Google Analytics 4: The Top Four Updates You Need To Know

by Natalie Yelton

We cover all things Google Analytics 4, from the new features your business should care about, to what’s new in 2021, and why if you haven’t already, you should consider moving over to Google Analytics 4.

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Digital Marketing

TikTok for Business: Is It Right for Your Brand?

by Ayesha Renyard

There's a lot of advertising white space on TikTok, which could give you a huge boost over your competition. You just need to know your way around the platform—and what makes users...tick. Find out if TikTok is right for your business.

Best marketing stories, weekly

illustration of the blog post: How to Do a Backlink Audit (and Why It Matters)

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How to Do a Backlink Audit (and Why It Matters)

by Natalie Yelton

A backlink audit is the process of reviewing all of the links currently pointing to your website. Firstly, you’ll need to locate them. Next, you’ll identify the harmful and quality ones. And lastly, you'll develop a backlink strategy to manage them.

illustration of the blog post: How to Build an Ecommerce Website From Scratch (Plus Optimization Tips)

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Digital Marketing

How to Build an Ecommerce Website From Scratch (Plus Optimization Tips)

by Ayesha Renyard

With this comprehensive guide on how to build an e-commerce website, you'll be in great shape to launch! From securing your domain name to defining your growth strategy, we give you a step-by-step guide to create your first e-commerce website.

illustration of the blog post: How to Use Digital Marketing Analytics for Growth

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Digital Marketing

How to Use Digital Marketing Analytics for Growth

by Natalie Yelton

We provide the what, why, and how when it comes to digital marketing analytics, helping you get to grips with what exactly marketing analytics is. If done well, it can help you better understand the behaviors and needs of your customers to grow your business.

illustration of the blog post: The Galactic Fed Guide to Email Marketing That Converts

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Digital Marketing

The Galactic Fed Guide to Email Marketing That Converts

by Ayesha Renyard

It's estimated estimates that in 2020 306.4 billion emails were sent and received each day. So while there are many successful email marketing campaigns out there, there are also likely many that are not-so-successful. Ready to click “send?” Then let’s get started.

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Digital Marketing

The Rise of Micro-Influencers: Should Your Brand Be Influenced?

by Ayesha Renyard

There's a new form of user-generated content that's winning over customers and catching the attention of 78% of marketers—and it's called micro-influencer marketing. To help you determine if micro-influencer marketing is right for your business, answering some of the most common questions.

illustration of the blog post: Galactic Fed's Complete Guide to Conversion Rate Optimization

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Digital Marketing

Galactic Fed's Complete Guide to Conversion Rate Optimization

by Natalie Yelton

Every year, brands fork out a ton of cash in an attempt to drive more traffic to their websites. Businesses spend just $1 on CRO for every $92 they spend on customer acquisition. We’ll let you in on a little secret: if you can double your conversion rate, your business can afford to halve your traffic.

Digital Marketing

Entrepreneurship

Best marketing stories, weekly