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The Galactic Marketing Brain

We track all of the trends, insights, and news you need to stay light years ahead in the growth marketing universe

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illustration of the blog post: SEO for Non-Profits: How to Boost Your Organization’s Visibility

SEO for Non-Profits: How to Boost Your Organization’s Visibility

by Sarah Harris

Expert reviewed by: Jigmit Gwari

As the owner of a not-for-profit organization, you want to boost your organization’s online visibility while maximizing your savings. There are many strategies to consider and a few tried-and-true techniques can help boost your non-profit’s SEO. Let’s break them down.

illustration of the blog post: AI-Generated Social Media Posts: Tools and Tips for Marketers

Social Media Marketing

AI-Generated Social Media Posts: Tools and Tips for Marketers

by Sarah Harris

Expert reviewed by: Dallin Porter

Thanks to powerful generative AI tools like ChatGPT, marketers can streamline the process of creating and sharing posts, helping increase the online visibility of their organization. How can your company effectively use AI-generated social media posts? Let’s break down the best AI tools and tips to boost your social media presence and generate more sales.

illustration of the blog post: How to Use AI in SEO To Supercharge Your Strategy

How to Use AI in SEO To Supercharge Your Strategy

by Sarah Harris

Expert reviewed by: Jigmit Gwari

Using AI in SEO can help improve your brand’s online presence without taking too much time and effort. AI is useful in boosting your SEO, but it can be intimidating if you haven’t used it before. Let’s break down the various types of artificial intelligence software available and how they can help take your brand to the next level.

illustration of the blog post: The Role of Corporate Social Responsibility in Marketing

Digital Marketing

The Role of Corporate Social Responsibility in Marketing

by Sarah Harris

Expert reviewed by: Dallin Porter

Corporate social responsibility and marketing go hand in hand. We’ll break down marketing ethics and corporate social responsibility and explain how your business can benefit from it, from improved brand image and SEO to increased visibility and, therefore, sales.

illustration of the blog post: Responsive Search Ads: Tips and Best Practices

Responsive Search Ads: Tips and Best Practices

by Sarah Harris

Expert reviewed by: Rachel Meyer

RSAs are the default ad type in Google when creating ads for search campaigns. With that said, let’s break down exactly what responsive search ads are, how they can benefit your business, and how you can use them to their full potential to, in turn, reap the reward of increased customer engagement.

illustration of the blog post: Galactic Fed Marketing Lab: X (Twitter) Saga, Goodbye Chrome Cookies, TikTok Organic Tips, and more

Galactic Fed Marketing Lab: X (Twitter) Saga, Goodbye Chrome Cookies, TikTok Organic Tips, and more

by Alexandra Goss

Expert reviewed by: Dallin Porter

In this issue, we talk about Twitter becoming X, Chrome beginning to deprecate cookies, SEO blog posting frequency, discrepancies in data tools, and tried-and-tested TikTok strategies.

illustration of the blog post: What Is a Dynamic Search Ad?

What Is a Dynamic Search Ad?

by Sarah Harris

Expert reviewed by: Rachel Meyer

Dynamic Search Ads campaigns can positively affect your business’s SEO, but only if executed properly. This article will take a closer look at dynamic search ads, how to set them up, and whether they’re the optimal choice for your company’s marketing strategy.

illustration of the blog post: Leveraging Predictive Analytics to Optimize Marketing Campaigns: Driving Conversion Rates and ROI

Digital Marketing

Leveraging Predictive Analytics to Optimize Marketing Campaigns: Driving Conversion Rates and ROI

by Sarah Harris

Expert reviewed by: Dallin Porter

In this article, you’ll learn what predictive analytics is all about, how marketers are using it to drive ROI, the steps you need to take to apply predictive analytics to your own campaigns, and the tools you can use to automate all of it.

Digital Marketing

Email Marketing

Social Media Marketing