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Paid Media 8 min read

22 Proven Facebook Ad Strategies for the Finance Industry

Sarah Edwards photo

Written by Sarah Edwards

Content Writer @ Galactic Fed

Dallin Porter photo

Expert reviewed by Dallin Porter

Marketing Director @ Galactic Fed

Published 28 Sep 2022

Facebook, as a platform, has the most active social media users, which makes it a great place to advertise. However, many financial advisors find the platform daunting. The good news is that there are some proven strategies for Facebook ads for financial advisors that can help you increase sales.

Facebook ads are a wonderful way to generate leads, especially for those in the FinTech and finance industries. However, creating and managing ads can be difficult. Here are 22 proven strategies to deploy to help you increase sales and capture more leads:

Note: we use “financial advisor” as an example throughout this article, but these strategies are optimal for anyone within the finance sector. 

1. Use Target Audiences to Your Advantage

By targeting individuals based on interests, demographics, and even behaviors, you can ensure that people who are more likely to be interested in your services will see your ads.

We use a broad targeting strategy to cover a wide age range or location. Facebook’s algorithm will determine when to display the ad, and we use analytics to refine this search.

2. Create Compelling Ad Copy

Your ad copy is essential for two reasons. It needs to grab attention, and it needs to be straightforward about what you’re offering. We use strong headlines and benefit-driven copy to make your ads stand out, and we include a call-to-action so that users understand what you want them to do.

27 Social Media Rules for Financial Advisors

3. Use Eye-Catching Visuals

People will engage with ads that feature attractive visuals. Galactic Fed uses high-quality images and videos to make your message more memorable. Think about whether you would stop scrolling to look at your financial advisor Facebook ads. We always use bright colors to create exciting displays for your products and services.

4. Take Advantage of Facebook’s Ad Reporting Tool

Facebook provides a valuable tool for tracking the performance of your ads. We take advantage of this feature to see what’s working and make necessary adjustments. Weekly reports show us how people react to ads and what changes we can make to improve results. This data is essential for fine-tuning your ad strategy.

5. Use Correct Formatting

The way we format your ad can have a significant impact on its performance. We use headlines, subheadings, and bullet points to make your ad easy to scan.

6. Use Emotion

Studies have shown that ads with emotional content are more likely to be recalled and shared. We use emotive language in our ad copy to increase its impact.

7. Target Ads to Mobile Users

An increasing number of people are accessing Facebook from their mobile devices. As a result, we always optimize your ads for mobile users.

8. Use Ad Scheduling

Proactive ad scheduling allows us to specify when Facebook should show your ads, which can be a valuable tool for increasing conversions. Ad scheduling is most effective when we have test results outlining the best time to show your ads. 

By analyzing volume spikes in marketing analytics, we develop an understanding of the best time to show your ads.

9. Use Dynamic Ads

Dynamic ads allow you to showcase your services to people who have already shown an interest in what you offer. To use Dynamic ads, we add a pixel code to your website, which allows Facebook to track user behavior and display relevant ads.

10. Test, Test, Test

The only way to understand what works is to test different ad variations. We try different headlines, images, copy, and calls to action to see what works best. Testing gives Facebook ads for financial advisors the best chance for success. 4 Tips for Facebook Ads

11. Leverage PPC Advertising for Financial Advisors

Pay-per-click (PPC) advertising is a way to get your ads in front of potential customers who are already searching for what you have to offer. This type of advertising allows us to bid on keywords that people are searching for, and your ad will appear when they search for those terms. 

You only pay when someone clicks on your ad, making this a cost-effective way to increase leads and sales. PPC advertising for financial advisors effectively reaches people who are already interested in what you have to offer, making it a valuable tool for continued growth.

12. Use Meta Ad Library

The Meta Ad Library contains all Facebook ads from any advertiser. This feature is useful when you want to research your competition or understand what’s working for them. The Ad Library makes advertising more transparent, so we use it to see what competitors are creating and how many ad variations they are leveraging.

13. Include a Call to Action

Your ad should always feature a call to action because it will help ensure that people know what you want them to do. We only employ one call to action per ad. Too many options can be confusing and result in lower conversion rates.

14. Use Retargeting

Retargeting is a tool that allows us to show your financial advisor Facebook ads to people who are familiar with your website or engaged with your brand. This option can be an effective way to increase leads and sales.

15. Keep Ad Copy Short

People have limited attention spans, so making your ad copy concise is essential. We use strong headlines and benefit-driven copy to make your message clear.

16. Use Facebook’s Custom Audiences Feature

Facebook’s custom audiences feature lets us target your Facebook ads for financial services to people who have already engaged with your brand, which can effectively increase leads and sales. We use metrics from this feature to target ads to potential customers since we already know which Facebook ads for financial advisors work.

17. Use Video Effectively

Users notice video faster than text, and you can convey more information with a video. Video is a powerful medium used to increase engagement and conversion rates. We employ video in your ads to grab attention and deliver your message. The key to using video effectively is to keep it short, focused, and to the point.

18. Use Carousel Ads

Carousel ads allow us to include multiple images or videos in a single ad, which grab peoples’ attention and keep them engaged with the content. We can also include multiple calls-to-action in carousel ads, increasing leads and sales.

Components of Organic Marketing

19. Use Instant Experiences

Instant Experiences are full-screen, mobile-optimized, interactive ads that allow you to tell a story and creatively showcase your brand. These ads often include visual effects that users can manipulate, slideshows, and tagged products.

20. Keep Ads Relevant

People are attracted to ads that are relevant to their interests. We ensure your Facebook ads for financial services are targeted to the right audience and offer something of interest to them. Galactic Fed will always research your audience’s demographics, interests, and needs.

21. Use A/B Testing

A/B testing involves comparing different versions of ads to see which performs best. This testing is a valuable tool for optimizing your ads and ensuring they are as effective as possible. These tests save time in the long run and can be used to improve results.

22. Use Facebook Lead Ads

Lead Ads are Facebook ads that allow people to sign up for your offers without ever leaving Facebook. This approach to financial advisor Facebook advertising is a valuable way of increasing leads and sales, making it easy for people to sign up for your contact lists. 

Get More from Your Facebook Ads

Capturing leads through Facebook can be daunting, but if you follow these proven Facebook Ads strategies, you’ll be well on your way to increased sales. Galactic Fed creates Facebook ads for financial advisors that appeal to customers and drive them toward your services. 

Don’t know where to start with financial advisor Facebook advertising? Reach out to us today!

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Sarah Edwards photo

Sarah Edwards

Content Writer @ Galactic Fed