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Paid Media 8 min read
Written by Ayesha Renyard
Content Writer @ Galactic Fed
Expert reviewed by Rachel Meyer
Paid Media Account Director @ Galactic Fed
Published 17 Mar 2021
In a sea of ads, getting yours to stand out sounds like a game of Where’s Waldo.
Users are bombarded with bright colors, eye-catching videos, and bold copy every day. How are you supposed to get your ads noticed anymore?
So today, as part of our Paid Media series, we’re walking you through Galactic Fed’s top tips for making your ad stand out—so you can get the most mileage out of your budget. In this blog post, we’ll be focusing on Facebook Ads—the leading social ad platform. Go big or go home, right?
Ready to create a stellar ad? Buckle in!
Ad copywriting is an art. With so few characters to work with, you have to be clear and concise, and interesting and engaging.
For ads on Facebook, here are the character limits you’re working with:
It’s not a lot. So what can you do to make the most bang for your buck?
Tip: Don’t forget to include one strong call-to-action! If you’re advertising your new line of work-from-home attire (let’s call it what it—sweatpants), skip the “learn more” and go straight to “buy now!”
For more tips, check out the Facebook Ads copywriting cheat sheet.
When it comes to ads, users love images—it’s the first place their eyes go. But that doesn’t mean crafting one up becomes any easier.
For ads on Facebook, here’s the design and technical specifications:
How can we turn this mumbo jumbo into images that stand out?
Trust us, putting some extra thought in your design could save you ad dollars! Read more about how to tighten up your Facebook Ad budget here.
Want to take your visuals to the next level? Time to explore video ads! Did you know that there are more than 4 billion video watches on Facebook every day? Video marketing is on the rise. Here’s what you need to know:
Now to the fun stuff. Here are our tips to optimize your video for the most views:
Source: Social Bakers
Social proof is a psychological and social phenomenon where people assume others’ actions in an attempt to reflect correct behavior for a given situation.
How is social proof used in advertising? It brings authenticity and validity to your ad. With the right customer testimonial, review scores and rankings, or brand endorsements, your brand vibe can go from sketchy sales guy to wholesome mommy blogger.
Using social proof is also an excellent strategy for capturing the right attention. Think about your target audience and what type of social proof would resonate best.
Think about all those fad diets. Which ones are successful? The ones that can prove they work. And there’s no better way to do that than to highlight customer stories.
Take the Jenny Craig diet. Sure, celebrity Kirstie Alley is the spokesperson. But our guess is that the success stories from real women have more influencing power. (If they can do it—while working jobs and raising kids—why can’t I do it?)
Whether it’s a discount, free shipping, a gift, sample, or trial—people love a bargain. To seal the deal, grab your audience’s attention with a special offer.
Perceived value is incredibly important to consumers. With so many alternatives to your product (yes, you’re not the only one who sells banana slicers), you need to showcase your value front and center. And the best way people recognize it is through a discount, sale, or freebie.
Imagine the Naturebox ad below without the “free trial” stamped on the image. Would it still catch your attention?
You don’t need to go overboard with where you advertise it (there’s a character limit after all), but we recommend featuring it in the image and once in the copy as well.
With that said, we still need to make money—and handing out free trials like Oprah isn’t always possible. So instead, create urgency. This could be through a sale, a limited-time offer, or an exclusive product release. Try some of these words in your next ad:
Don’t forget that exclamation mark. The goal is to create so much FOMO that they couldn’t not click your ad.
Every time you create a new campaign, take the time to come up with a few variations for your ads to see which one performs best. What should you test? Headlines, images, CTAs are just a few things you should be testing. (Get the full lowdown on A/B testing here.)
Sounds like a lot of work? Outsource to a team of experts, like our paid media team! That’s why we’re here.
Content Writer @ Galactic Fed