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Artificial Intelligence 9 min read

7 Best AI Copywriting Tools Every Marketer Should Have in Their Arsenal

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Written by Sarah Edwards

Content Writer @ Galactic Fed

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Expert reviewed by Alexandra Goss

Associate Marketing Manager @ Galactic Fed

Published 01 Feb 2024

Whether you’re a business owner looking to automate your company processes to save time or a content writer intent on streamlining your work, AI copywriting tools can add value to your brand.

However, you shouldn’t rely on just any tool to complete the job. You want to ensure that your work still sounds human and offers insightful answers, encouraging readers to act.

At Galactic Fed, we craft, edit, and publish content for our clients that puts them on the front page of Google’s search results. We’re picky about the tools we recommend regarding AI for copywriting because we know how important quality content is to your online visibility.

With that in mind, here are some of the best AI copywriting tools you should know about and how we can help you leverage them to their full potential.

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The Role of Artificial Intelligence in Creating Content

AI software aims to understand human language and the ways that everyday people learn and write. They pull content from various online sources, sifting through millions and millions of web pages at lightning speed.

While this is exciting for writers looking to do more work faster, there are some limitations to be aware of. Because artificial intelligence pulls from existing content on the internet, there’s no guarantee it will be 100% accurate. So while AI is helpful, you still need to be mindful and edit your work accordingly.

Writing Content With AI

As convenient as artificial intelligence is, you shouldn’t necessarily rely on it to write all your content for you. It’s best applied as a tool to generate ideas or overcome writer’s block (because we all have those days).

Writing copy with the help of AI tools is easy and only involves a few steps:

  1. Pick your topic
  2. Give your AI tool guidelines (e.g., length and desired brand voice)
  3. Let the tool generate the copy
  4. Fact-check your piece to verify that it’s accurate

Content writing tools can help your writers think outside the box. Maybe they’ll learn something new or develop a topic they wouldn’t have thought about otherwise. In short, the best AI copywriting tools spark the imagination and help you think outside the box.

How Artificial Intelligence Writing Tools Benefit Your Business

Because of how fast AI software generates ideas, outlines, and other information, it can save you and your team a lot of time — gone are the days when brainstorming compelling content topics could take hours.

You can also use these tools to handle more tedious tasks, like writing product descriptions for your website. Other things you can use AI copywriting tools for include:

  • Meta descriptions and title tags
  • Social media posts
  • Blog outlines
  • Ad content
  • Calls to action

The more you can streamline content-related tasks, the more time you’ll have to dedicate to more significant projects that can take your business to the next level.

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The Pitfalls of AI (and How to Work Around Them)

Artificial intelligence is remarkable, but it isn’t perfect. Like any other digital marketing tool, it has its pros and cons. One of the most significant potential issues is plagiarism. If search engines like Google believe your work isn’t original, they won’t promote your brand on their results pages.

One way to avoid this issue is to edit everything your AI tool generates before publishing it. Make sure your content is original, trustworthy, authoritative, and reflective of your expertise in your company’s niche, and you’ll stay in Google’s good graces. 

7 Artificial Intelligence Tools Worth Trying

Ready to dive into AI for content creation? Galactic Fed has you covered. Here is some of the best AI copywriting software you should have in your arsenal.

1. ContentShake

ContentShake is an AI writing tool by Semrush that can help you create optimized blogs. If you already have keywords you want to target or content topics you need help putting into action, ContentShake is a valuable tool. There’s a free version, so you can try out the product before purchasing to unlock more features.

The best way to use this tool is to input a comprehensive list of first and secondary keywords. The more information you provide, the better results you’ll get. Because of this focus on keywords, you can generate content that search engines will pick up on and promote.

2. Jasper AI

Jasper is a popular content writing assistant that’s perfect for days when writer’s block gets the best of you. Highlights include:

  • A plagiarism-detection feature
  • The ability to generate content in 25 different languages
  • The option to allow users to input their desired brand voice
  • Real-time team collaboration and updates
  • Integration with WordPress, Google Docs, and more

The company recommends you use its product to:

  • Create social media posts and captions
  • Brainstorm copy for ad content
  • Draft blogs and produce copy ideas
  • Generate catchy email subject lines

You can also check out the feature known as Jasper Art, which allows you to create images without watermarks. You can use these images in ads, blogs, thumbnails, and other marketing efforts.

3. not only helps you brainstorm ideas and generate compelling social media content but also offers over 90 free copywriting AI tools. This platform works best for simple yet time-consuming tasks like:

  • Generating social media captions
  • Rewriting paragraphs
  • Drafting meta descriptions

All you have to do is describe what you want it to generate (for example, an Instagram caption on your latest product offering) and your desired tone. will then come up with a few options for you to review.

Fairly priced and supportive of over 25 languages, this tool is definitely worth a try.

4. Copysmith

Copysmith features pre-made templates you can use to generate web content, product descriptions, social media captions, ads, and more. You can also create your own template if you don’t want to use one of theirs.

Another benefit of Copysmith is that it has a built-in plagiarism checker. As a bonus, it integrates with other websites and apps like Google Docs, Hootsuite, and Zapier.

5. Wordtune

If you’re on a tight budget or don’t want to spend too much on an artificial intelligence tool before seeing how useful it will be for your team, Wordtune is your best bet. There’s just one catch: it won’t create new content for you. Rather, it rewrites existing copy.

You can use Wordtune to:

  • Rewrite your content in a new brand voice or style
  • Rephrase certain words or paragraphs
  • Summarize longer content into easy-to-digest headlines 
  • Improve the flow of your content
  • Repurpose content across all your different marketing channels

If you have a lot of content in your catalog that you want to optimize or use in your ads or social media posts, Wordtune can help you generate something short and compelling without losing the original meaning and flavor of your work.

6. AI Writing Assistant

AI Writing Assistant offers more than 75 tools that allow you to create various types of content, such as:

  • Landing pages
  • Blogs
  • Social media captions and posts
  • Emails (headlines, body copy, etc.)
  • E-commerce product descriptions
  • Ads

You can even generate content in multiple languages to extend your reach.

7. AI Social Content Generator

If you’re looking for assistance with social media copy in particular, AI Social Content Generator is the tool for you. This platform will generate copy for the most popular social media platforms, including:

  • Facebook
  • Instagram
  • TikTok
  • YouTube

AI Social Content Generator can simplify every aspect of your posts, from captions to hashtags. It can also produce images and videos using AI technology. What’s more, it offers pre-made templates for you to take advantage of. You can also design your own, making the options virtually endless.

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AI Copywriting Software: Your Own Personal Assistant

Creating high-quality content that attracts and retains customers is a challenge. Luckily, copywriting AI tools can help you stand out from the crowd and gain a competitive edge over your competition.

Artificial intelligence is more popular than ever, and that popularity is unlikely to fade anytime soon. In today’s world, elevating your business means thinking outside the box and working outside your comfort zone. With artificial intelligence in your corner, the sky’s the limit.

As long as you ensure that your published work is original and accurate, you can save a lot of time without sacrificing quality by using AI copywriting tools. If you need help finding the best tools for your company’s needs, consider partnering with a digital marketing agency to get the inside scoop.

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Sarah Edwards photo

Sarah Edwards

Content Writer @ Galactic Fed