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Digital Marketing 8 min read

A TikTok Creator Marketplace Guide for Business Owners

Sarah Harris photo

Written by Sarah Harris

Content Writer @ Galactic Fed

Carolyn Noel photo

Expert reviewed by Carolyn Noel

Communications Coordinator @ Galactic Fed

Published 14 Sep 2022

TikTok Creator Marketplace (TCM) is a new way to connect with TikTok creators who can help promote your business. If you’re a business owner, here’s what you need to know about how it works and how to join.

What Is TikTok?

TikTok is a social media app from the Chinese company ByteDance. It is targeted toward Gen Z users and features short video content.

The TikTok algorithm rewards creativity, so users constantly strive to produce engaging content. This push for content has led to the rise of TikTok creators — users who have amassed a large number of fans on the platform by posting creative and original videos.

Anyone can go viral on TikTok, but it takes a lot of hard work and dedication. The most successful users have found ways to stand out from the crowd and produce content that resonates with their audience.

TikTok wants users to participate in the app, so hashtag challenges and special effects work to encourage users to create videos. Popular challenges have included singing with friends (the lip sync challenge), daring each other to do stunts, and involving celebrities in creative videos.

You can increase ROI by producing targeted ads with help from content creators on TikTok.

Source: AVX Digital

What Is TikTok Creator Marketplace?

The Creator Marketplace Tiktok is an initiative to connect businesses with content creators who can help promote their products or services. 

The marketplace is a one-stop shop for businesses looking to get started with advertising on TikTok. It is a place where you can connect with creators who can produce high-quality content that will reach their target audience.

Influencers on TikTok can now be part of the Creator Marketplace Tiktok, which gives you access to a pool of creators who can help promote your products or services on the app. 

There is more involved with being a TikTok influencer than just posting photos, so content creator is the term used more often on the platform.

You can browse through a directory of creators, view their portfolios, and request proposals for specific campaigns. Creators can also look for brands they would like to work with.

How Does TikTok Creator Marketplace Work?

The TCM simplifies finding and connecting with the right creators for your marketing campaigns. You can search the marketplace by category or creator name and view each creator’s portfolio and list of services before requesting a proposal.

How to Apply for TikTok Creator Marketplace

Create a TikTok Marketplace account and input information about your business. Add your logo and other personalization, and start looking for creators who you feel can represent your brand effectively.

You can contact creators through the marketplace or comment on their posts.

What Are TikTok Creator Marketplace Qualifications for Creators?

Not everyone can sign-up to be a creator. Creators either apply to join or receive an invitation from TikTok to join. Here are the Tiktok Creator Marketplace requirements:

  • More than 100,000 followers
  • At least three videos were posted in the last 28 days
  • Over 100,000 total likes on all posts in the previous 28 days
  • Residence in one of 24 approved countries

These requirements may change at any time without notice. 

What Are the Benefits of Joining TikTok Creator Marketplace?

Some benefits of joining the marketplace include:

Increased Exposure

As a business, you’ll have access to a larger audience of potential customers by working with creators with a large following on TikTok.

Cost-Effective Marketing

Working with creators is often more cost effective than traditional marketing methods like purchasing ad space.

Flexibility

When working with creators, there’s more flexibility regarding what you can include in your marketing campaign. For example, you can collaborate on creative concepts, product placement, and more.

Analytics

The TCM provides businesses with analytics so you can track the performance of your campaigns.

Brand Awareness

TikTok has over one billion active users, and Creator Marketplace has millions of creators, which allows you to reach people who follow specific creators on the platform.

Source: Finances Online

What Are the Drawbacks of Joining TikTok Creator Marketplace?

Some drawbacks of joining the marketplace include:

Less Control

You’ll have to cede some control to creators over the final product and how it’s presented to the TikTok community.

Potential for Low-Quality Content

There’s always the potential that the content created by the creator will be of low quality and not up to your standards. 

Risk of Scams

There are always risks when working with people online, and there’s a possibility that a creator could scam you.

Communication

You can’t direct message creators through the marketplace, so it can be challenging to communicate your vision for a campaign. You need to either send an invitation or leave a comment on a post.

Administrative Work

You must negotiate with creators over project details and prices and handle any required contracts.

How to Find Creators on TikTok Marketplace

Finding creators you want to work with on TikTok is simple. Follow these steps to refine your search. 

Start a Campaign

After you sign up for an account, you can start a campaign by clicking the “New Campaign” button on your business profile page.

Set Search Filters

You can filter the following fields to help you find a creator:

  • Topic or specialty
  • Country
  • Number of Followers
  • Number of Views
  • Demographics of the target audience
  • Creator Type

Send a Campaign Brief to Promising Creators

Once you’ve found some creators you want to work with, the next step is to send them a campaign brief. Your campaign brief should include the following:

  • Overview of your business
  • What you’re looking for
  • Your budget
  • Timeline
  • Any other relevant information

When creators receive your request for a proposal, they’ll send you a price quote and examples of their work. Review the submissions and decide which creators you like. 

Joining the TCM can significantly increase your company’s exposure and connect you with creators who can help promote you. Just make sure to research and know the risks before getting started.

Source: Content Smith

What Is the TikTok Creator Marketplace API?

The TCM Application Programming Interface (API) allows businesses to access TikTok creators and their data. An API is a software that enables applications to interact with other applications.

The Creator Marketplace API allows you to search for creators and get information on them, such as their follower count and video views. You can also use the API to comment on creator posts and send messages to creators.

Partner marketing companies can see first-party data on demographics, most popular videos, trends, and real-time performance.

What Do You Need To Know Before Joining the TikTok Creator Marketplace?

Before learning how to join TikTok creator marketplace, you should have a general understanding of how the TikTok algorithm works and be familiar with some of the app’s most popular trends and challenges. 

The Tiktok Creator Marketplace can be an excellent way for you to increase brand awareness. However, there are things you need to know before joining:

  • Understand the Terms and Conditions controlling transactions in the marketplace
  • There is always the potential for low-quality content or scams
  • Consider the time investment required to produce a quality post
  • Weigh the pros and cons of joining the marketplace before deciding
  • Learn how to find creators

Doing your research beforehand can maximize the benefits of working with the Tiktok Creator Marketplace.

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Sarah Harris photo

Sarah Harris

Content Writer @ Galactic Fed

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