Digital Marketing

Digital Marketing

When it comes to marketing, there’s always more to learn. We cover topics that will keep you at the top of your game in the ever changing world of marketing.

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illustration of the blog post: Five Steps for Creating a Compelling E-Commerce Content Strategy

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Digital Marketing

Five Steps for Creating a Compelling E-Commerce Content Strategy

by Ayesha Renyard

What's a content marketing strategy? It's the strategy surrounding creating and distributing content to attract and retain your target audience—and ultimately, to drive profitable customer action. We're here to walk you through five steps for creating an e-commerce content strategy that'll help skyrocket your sales.

illustration of the blog post: The Do’s and Don’ts of Website Popups

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Digital Marketing

The Do’s and Don’ts of Website Popups

by Natalie Yelton

On average, the CTR for pop=ups is six times higher compared with banner ads. This means that if a pop-up on one of your web pages gets clicked five times per 1000 impressions, a pop-up will gain 30 click-throughs. We think those numbers speak for themselves!

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illustration of the blog post: Five B2B Lead Generation Tactics That Drive ROI

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Digital Marketing

Five B2B Lead Generation Tactics That Drive ROI

by Ayesha Renyard

The stakes are particularly high when it's B2B marketing. Companies put tons of money into their lead generation campaigns. We're providing five B2B lead generation tactics to help you overcome the above challenges—and, more importantly, drive ROI.

illustration of the blog post: Organic Social Media Growth 101 For Small Business Owners

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Digital Marketing

Organic Social Media Growth 101 For Small Business Owners

by Natalie Yelton

If you're a small business that's putting building a social media presence on the back burner because you're not sure where to even begin, don't stress! We explain how to use social media for small businesses, and provide a foolproof, 7-step plan of action to grow your own business's social media presence.

illustration of the blog post: How to Create the Perfect Content Calendar

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Digital Marketing

How to Create the Perfect Content Calendar

by Ayesha Renyard

A content calendar is a visual workflow of your content strategy. It helps you keep track of content types, promotional channels, authors, status, and publish dates. You're probably thinking: that sounds like a whole lot of work—is it necessary? Find out why.

illustration of the blog post: Five Website Copywriting Tips For Tech Startups

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Digital Marketing

Five Website Copywriting Tips For Tech Startups

by Natalie Yelton

Being situated within the largest global (and growing!) startup market comes with tough competition and an ever-increasing need to position your business as unique from the rest while connecting with the people who can benefit from your product or service the most to stay afloat and thrive.

illustration of the blog post: Four Hot Digital Marketing Careers of 2021 | Galactic Fed

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Digital Marketing

Four Hot Digital Marketing Careers of 2021 | Galactic Fed

by Ayesha Renyard

It's time to get strategic. As part of our Digital Marketing series, we're running you through four in-demand digital marketing jobs and the skills you need to get started—so you check off all the boxes at your next interview.

illustration of the blog post: Four Reasons Why You Need Social Media Marketing

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Digital Marketing

Four Reasons Why You Need Social Media Marketing

by Ayesha Renyard

It seems like a lot of businesses are underutilizing social media. We're thinking this has something to do with how companies view social media marketing and its ability to drive business results. It's time to debunk these speculations and assumptions.

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with monthly marketing updates