Digital Marketing

Digital Marketing

When it comes to marketing, there’s always more to learn. We cover topics that will keep you at the top of your game in the ever changing world of marketing.

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illustration of the blog post: Five Website Copywriting Tips For Tech Startups

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Digital Marketing

Five Website Copywriting Tips For Tech Startups

by Natalie Yelton

Being situated within the largest global (and growing!) startup market comes with tough competition and an ever-increasing need to position your business as unique from the rest while connecting with the people who can benefit from your product or service the most to stay afloat and thrive.

illustration of the blog post: Four Hot Digital Marketing Careers of 2021 (& The Skills You Need to Get Started)

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Digital Marketing

Four Hot Digital Marketing Careers of 2021 (& The Skills You Need to Get Started)

by Ayesha Renyard

It's time to get strategic. As part of our Digital Marketing series, we're running you through four in-demand digital marketing jobs and the skills you need to get started—so you check off all the boxes at your next interview.

Best marketing stories, weekly

illustration of the blog post: Four Reasons Why You Need Social Media Marketing

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Digital Marketing

Four Reasons Why You Need Social Media Marketing

by Ayesha Renyard

It seems like a lot of businesses are underutilizing social media. We're thinking this has something to do with how companies view social media marketing and its ability to drive business results. It's time to debunk these speculations and assumptions.

illustration of the blog post: Marketing Psychology: Six Principles That’ll Help You Attract More Customers

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Digital Marketing

Marketing Psychology: Six Principles That’ll Help You Attract More Customers

by Ayesha Renyard

While we can't tell you how to mind read, we can teach you a thing or two about psychology—and six principles that can be used in your marketing to attract more customers and score more sales. If you can learn more about how (and why) people think and act the way they do, you can take your marketing from good to out-of-this-world

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Digital Marketing

TikTok for Business: Is It Right for Your Brand?

by Ayesha Renyard

There's a lot of advertising white space on TikTok, which could give you a huge boost over your competition. You just need to know your way around the platform—and what makes users...tick. Find out if TikTok is right for your business.

illustration of the blog post: How to Build an Ecommerce Website From Scratch (Plus Optimization Tips)

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Digital Marketing

How to Build an Ecommerce Website From Scratch (Plus Optimization Tips)

by Ayesha Renyard

With this comprehensive guide on how to build an e-commerce website, you'll be in great shape to launch! From securing your domain name to defining your growth strategy, we give you a step-by-step guide to create your first e-commerce website.

illustration of the blog post: How to Use Digital Marketing Analytics for Growth

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Digital Marketing

How to Use Digital Marketing Analytics for Growth

by Natalie Yelton

We provide the what, why, and how when it comes to digital marketing analytics, helping you get to grips with what exactly marketing analytics is. If done well, it can help you better understand the behaviors and needs of your customers to grow your business.

illustration of the blog post: The Galactic Fed Guide to Email Marketing That Converts

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Digital Marketing

The Galactic Fed Guide to Email Marketing That Converts

by Ayesha Renyard

It's estimated estimates that in 2020 306.4 billion emails were sent and received each day. So while there are many successful email marketing campaigns out there, there are also likely many that are not-so-successful. Ready to click “send?” Then let’s get started.

Best marketing stories, weekly