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Digital Marketing

Digital Marketing

When it comes to marketing, there’s always more to learn. We cover topics that will keep you at the top of your game in the ever changing world of marketing.

illustration of the blog post: The Role of Corporate Social Responsibility in Marketing

Digital Marketing

The Role of Corporate Social Responsibility in Marketing

by Sarah Harris

Expert reviewed by: Dallin Porter

Corporate social responsibility and marketing go hand in hand. We’ll break down marketing ethics and corporate social responsibility and explain how your business can benefit from it, from improved brand image and SEO to increased visibility and, therefore, sales.

illustration of the blog post: Leveraging Predictive Analytics to Optimize Marketing Campaigns: Driving Conversion Rates and ROI

Digital Marketing

Leveraging Predictive Analytics to Optimize Marketing Campaigns: Driving Conversion Rates and ROI

by Sarah Harris

Expert reviewed by: Dallin Porter

In this article, you’ll learn what predictive analytics is all about, how marketers are using it to drive ROI, the steps you need to take to apply predictive analytics to your own campaigns, and the tools you can use to automate all of it.

illustration of the blog post: Omni-Channel Marketing Strategies: Building Seamless Customer Journeys

Digital Marketing

Omni-Channel Marketing Strategies: Building Seamless Customer Journeys

by Sarah Harris

Expert reviewed by: Dallin Porter

It takes effort to lead a prospect all the way through the customer journey to become an actual revenue-generating client. If you’re struggling with this process, you should consider implementing omni-channel marketing strategies. These methods can make it much easier to attract and encourage buyers through the customer journey.

illustration of the blog post: Marketing Automation for Scalable Growth: Streamlining Campaigns and Nurturing Customer Relationships

Digital Marketing

Marketing Automation for Scalable Growth: Streamlining Campaigns and Nurturing Customer Relationships

by Sarah Harris

Expert reviewed by: Dallin Porter

Marketing automation tools make it easier to understand your client’s needs and form stronger relationships with them. As a result, you no longer need to rely exclusively on manual efforts, particularly for repetitive tasks. Instead, you can use automation to streamline your processes and improve the customer experience.

illustration of the blog post: AI-Powered Chatbots: Revolutionizing Customer Service Experience

Digital Marketing

AI-Powered Chatbots: Revolutionizing Customer Service Experience

by Sarah Harris

Expert reviewed by: Dallin Porter

AI-powered chatbots, including ChatGPT, Bard, and Ernie, have attracted a lot of attention over the past year. What does the release of all these chatbots mean for the future of customer service? In this article, we’ll look at the potential uses of AI-powered chatbots, especially among organizations that use them to interact with their client base.

illustration of the blog post: Sustainability and Eco-Friendly Marketing: A New Frontier for Brands

Digital Marketing

Sustainability and Eco-Friendly Marketing: A New Frontier for Brands

by Sarah Harris

Expert reviewed by: Dallin Porter

People are becoming more aware of their impact on the environment and how they can help future generations - 59% of consumers paid more for socially responsible products last year. So, companies need to implement sustainability and eco-friendly marketing strategies to stay abreast of changing trends. In this article, we’ll discuss a few ways to do so.

illustration of the blog post: Navigating Micro-Moments in Marketing: Essential Insights and Strategies

Digital Marketing

Navigating Micro-Moments in Marketing: Essential Insights and Strategies

by Sarah Harris

Expert reviewed by: Dallin Porter

We are having micro-moments on daily basis. It's even likely that you having it is what landed you on this page! So, what are micro-moments, and why are they so critical to marketers? In this article, we'll walk you through the key benefits of considering micro-moments in your marketing strategy.

illustration of the blog post: AI Marketing Campaigns: How to Level Up Your Marketing Strategy with AI

Digital Marketing

AI Marketing Campaigns: How to Level Up Your Marketing Strategy with AI

by Sarah Harris

Expert reviewed by: Dallin Porter

Over the past few years, the use of AI in marketing has exploded. Using it in your campaigns can help your organization with redundant tasks that a machine can easily handle more effectively than a human. In this guide, we’ll walk you through a few AI marketing examples so you understand how using it can benefit your marketing activities.