Digital Marketing

Digital Marketing

When it comes to marketing, there’s always more to learn. We cover topics that will keep you at the top of your game in the ever changing world of marketing.

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illustration of the blog post: The A-Z on A/B Testing: Why It Matters & What You Can Test

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Digital Marketing

The A-Z on A/B Testing: Why It Matters & What You Can Test

by Natalie Yelton

If you’re new to A/B testing, then welcome aboard. This article explains why you should care about A/B testing and what you can and should test to launch your click-through rates on a trajectory up and to the right!

illustration of the blog post: A Beginner's Guide to Improving Domain Authority

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Digital Marketing

A Beginner's Guide to Improving Domain Authority

by Ayesha Renyard

In this article, we explain: what domain authority is, how to read your score in a way that benefits you, and three actions you can take to launch your SERPs ranking past your competitors.

Best marketing stories, weekly

illustration of the blog post: Facebook Power 5: Everything You Need to Know

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Digital Marketing

Facebook Power 5: Everything You Need to Know

by Ayesha Renyard

Here at Galactic Fed, we're a team of self-proclaimed nerds. However, when it comes to paid media, we're also self-proclaimed trendsetters. (Hey, we can be both!). With eyes and ears worldwide, our team has a strong pulse on emerging advertising tools and techniques.

illustration of the blog post: SEO & PPC: Working Together For You

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Digital Marketing

SEO & PPC: Working Together For You

by Dallin Porter

In the marketing universe, SEO and pay-per-click are often viewed as two different planets. It’s understandable at first glance since SEO is related to all things organic, and PPC is the result of paying a fee - how could they exist in the same world? SEO and PPC join forces when it comes to one thing: search.

illustration of the blog post: What Is Growth Marketing? An Introductory Guide

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Digital Marketing

What Is Growth Marketing? An Introductory Guide

by Dallin Porter

The term “growth marketing” was introduced in 2010, when Sean Ellis coined the term to describe the experimental growth approach companies like AirBnB and Amazon had, ultimately shifting the way we look at marketing and its strategies forever.

illustration of the blog post: What is a Buyer Persona? (And Why Does It Matter?)

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Digital Marketing

What is a Buyer Persona? (And Why Does It Matter?)

by Dallin Porter

The importance of a buyer persona can not be understated. Although sometimes overlooked, it can guide several parts of your marketing strategy like which metrics you measure, what social media channels you use, and even what products you bring to market in the future.

illustration of the blog post: The Marketing Metrics You Need To Be Measuring Right Now

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Digital Marketing

The Marketing Metrics You Need To Be Measuring Right Now

by Dallin Porter

As a business, growth should always be at the top of mind. In the digital marketing world, it seems like everyday there is a new actionable metric that is the “most important,” and deciphering which ones are vanity and which ones lead to that ever-important growth.

illustration of the blog post: Fed Fix: How Long Should Instagram Stories Be?

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Digital Marketing

Fed Fix: How Long Should Instagram Stories Be?

by Anna Waterhouse

Storytelling is a universal element that makes us uniquely human. Stories spark curiosity, touch emotions, and create lasting impressions that help us understand ourselves, others, and the external world. Above all, stories are engaging.

Best marketing stories, weekly