Digital Marketing

Digital Marketing

When it comes to marketing, there’s always more to learn. We cover topics that will keep you at the top of your game in the ever changing world of marketing.

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illustration of the blog post: How Does Advertising Personalization Work? Hint: It’s Kind of Like Dating

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Digital Marketing

How Does Advertising Personalization Work? Hint: It’s Kind of Like Dating

by Dominick Cabal

Marketers rejoice! The world is now full of more and more data touch points, more granular targeting techniques are available, analytics tools are stronger than ever, blockchain and transparency will soon eliminate waste.

illustration of the blog post: A Scientist’s Guide to Growth Marketing

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Digital Marketing

A Scientist’s Guide to Growth Marketing

by Alex Steeno

I always thought I was going to be a full-time scientist. I was right, but with my background in chemistry, I’m not doing the kind of scientific exploration that I expected.

Best marketing stories, weekly

illustration of the blog post: Communicating During COVID-19: Do's and Don'ts

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Digital Marketing

Communicating During COVID-19: Do's and Don'ts

by Dallin Porter

It’s hard to think of a time when the term “COVID-19” wasn’t on the tip of everyone's tongue. We hear it on social media, our inboxes, the news, in advertisements, and on every channel.

illustration of the blog post: Expert Insights: Running a Marketing Agency During a Pandemic

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Digital Marketing

Expert Insights: Running a Marketing Agency During a Pandemic

by Dallin Porter

Recently we sat down with Devin Schumacher, Co-Founder of SERP Co, a profit focused digital marketing agency for businesses who want to grow.

Best marketing stories, weekly