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Email Marketing 10 min read
Written by Sarah Edwards
Content Writer @ Galactic Fed
Expert reviewed by Dallin Porter
Marketing Director @ Galactic Fed
Published 18 Apr 2023
The breadth of AI’s capabilities has recently dominated the headlines — and stirred up concerns across demographics and industries — after tech reporter Kevin Roose documented his encounter with Microsoft’s chatbot Sydney in the New York Times. No one knows where AI is headed or how it will reshape the world. But one thing is for certain: Employing AI email marketing can be a huge boon for digital marketers.
Galactic Fed will help you dive into the benefits of AI-powered email, learn how you can use it to your advantage, and find out the answers to the burning question, “How will AI affect email and marketing automation?”
AI email marketing calls upon the powers of artificial intelligence to accomplish several of the leading objectives of email marketing campaigns — namely, improved lead generation, increased traffic, broadened brand reach, and higher sales.
Artificial intelligence platforms can sift through consumer data to make blink-of-the-eye decisions that would be impossible to achieve by even the most gifted coterie of digital marketers. By employing AI email marketing in your marketing strategy, you could:
It’s true that humans like you and your team are certainly capable of adjusting email send times or analyzing crucial consumer data, such as your target audience’s email behaviors and the performance of your email campaigns.
But these tedious tasks pull substantial time, energy, and creativity away from the big-picture ideas and solutions your marketing team should be focusing on instead. Moreover, AI can compute and evaluate massive swaths of information at a speed that’s infeasible for humans — and at an exceptionally cost-effective rate.
In a word: Yes.
Rumors abound that email marketing is going the way of flip phones and dial-up modems — and succumbing to the trend of youthification.
Digital marketing experts disagree, and the numbers underscore email marketing’s enduring benefits:
Two of every three digital marketers rely on email marketing to share information organically. Further, more than half of the global population — 4.6 billion people — will be using email by 2025, a strong indication that email marketing isn’t going anywhere and will only continue to expand as time marches forward.
If email marketing isn’t already in your digital marketing playbook, the ease, efficiency, and measurable results of AI email marketing may persuade you to adopt the practice. Here are five ways you can leverage it to level up your brand’s growth and success.
There are few things more off-putting to a consumer than receiving communications from a brand that has nothing to do with their interests. An email that isn’t aligned with their wants and needs may go unopened or be flagged as spam — or, even worse, result in the loss of an email subscriber who could have become a loyal customer.
AI helps diminish this risk. It collects key data points about your consumers, including their:
Additionally, AI tracks the actions consumers take on your website and social channels. If you’re a fashion brand and a consumer recently browsed your selection of summer shoes, you can then create an email highlighting your shoes’ specific features, testimonials, and perhaps a discount for first-time buyers.
Similarly, AI monitors abandoned carts. This puts you in a prime position to retarget prospective consumers.
Consumers don’t just want this level of personalization; they essentially demand it. Over 70% of consumers want brands to give them an individualized experience.
You might already be employing analytical tools to assess open rates and other key information. AI improves upon this concept by automating email marketing campaigns to integrate with the data it has gathered, ensuring that send times are on point and your subject lines resonate (and propel users to open and review your email).
These days, it’s seldom enough to have a buyer persona at the front and center of your mind when crafting marketing campaigns. Audience segmentation is increasingly perceived as one of the most effective ways to dial into the specifics of consumers by focusing on subpopulations within your target audience.
AI streamlines the process of audience segmentation. It gives you the capacity to tailor email content, send times, subject lines, and more based on these subgroups:
Ultimately, AI-generated audience segmentation enables you to take personalized content to the next level in your email marketing, setting the stage for the types of promotions you should inform your user about or the products your emails should recommend.
AI keeps your email lists clean by identifying inactive email contacts. This feature helps ensure that you’re not damaging your brand’s reputation by emailing consumers who are uninterested in your products and services or feel that they’re being spammed — yes, even if they signed up as subscribers but have forgotten or changed their minds.
With AI-powered email tools, you can also make key, rapid-fire updates to your contacts. AI has the power to update your consumers’:
Will this result in higher conversions? Not necessarily. But it frees up space for you to concentrate on the relevancy and quality of your email content.
You can also use AI to create newsletters that are carefully tailored for specific audience members. This technique may increase consumer engagement and lead to the results you’re after. Fortunately, you have access to entire AI platforms used exclusively for creating smart newsletters; Futurescope is one of the most admired and effective.
We’re already seeing how AI impacts email and marketing automation.
AI expediently pinpoints when email and other forms of marketing produce better results. It also goes beyond this to ascertain what type of content performs the best with specific subgroups of a marketer’s target audience.
Currently, nearly half of all digital marketers use automation in their email marketing strategies. Not joining them could result in untapped conversions and the loss of potential sales and income.
Getting started with AI-powered email marketing may seem daunting — unless you have these tools at your disposal.
Some of the best AI email marketing tools presently on the market include:
Naturally, these options are just the start of the emerging top AI email marketing tools. Over time, this tech niche will only continue to expand and improve, providing you with hundreds of solutions in the coming years.
The enormous strides made in AI have ignited apprehension, intrigue, and enthusiasm. From identifying human trafficking to assisting with the early detection of cancer, AI stands to do a great deal of good for the world.
For digital marketers, AI-powered email and AI email marketing are saving substantial amounts of time so they can use their wells of innovation for more meaningful endeavors. When it comes to marketing, there may not be a more beneficial partnership than AI and human innovation.
Content Writer @ Galactic Fed
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