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SEO 9 min read

Emerging Digital Marketing Trends 2023 + Beyond: SEO

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Written by Sarah Edwards

Content Writer @ Galactic Fed

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Expert reviewed by Kat Sarmiento

Associate VP of Operations @ Galactic Fed

Published 24 May 2023

Keeping up with emerging digital marketing trends is essential if you want your website to stay relevant and remain atop the search engine rankings. That said, new trends are popping up all the time, especially in the realm of search engine optimization (SEO). 

To that end, we have compiled a list of seven notable emerging digital marketing trends that are bound to shape SEO efforts throughout 2023 and beyond, including artificial intelligence (AI), the divisive but game-changing tech that has half the marketing world overjoyed and the other half quaking in their seats. 

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7 Emerging Digital Marketing Trends to Watch in 2023

Every year, several new digital marketing trends arise, and many existing ones evolve, but just as every action has its opposite reaction, there are countless trends and passing fads that fade into obscurity without so much as a curtain call. 

With that said, if you find yourself chasing a fleeting sensation, you might temporarily bolster your site traffic and generate some quality leads, but you will constantly be overhauling your SEO plan to stay just ahead of the newest fad, and no one wants to do that. Thankfully, though, you can limit the need for repeated, full-scale reworks of your SEO strategy by identifying and leveraging trends with staying power. 

With that in mind, here are the seven emerging digital marketing trends we suggest you keep an eye on in 2023: