Digital Marketing 7 min read
Content Writer @ Galactic Fed
Published 03 Mar 2021
There’s a lot of lead generation software out there that promises to help you capture more quality leads, but which solution is right for your business?
Galactic Fed has pulled together our top five lead generation tools to help grow your business and boost sales. Whether you’re a startup looking to build up a list of leads from scratch or an established small business that needs to refresh your lead generation tactics to gain more quality leads, you’ve come to the right place!
Lead generation is the activity of engaging and converting potential customers into someone with a measurable interest in your business’s service or product. Some common lead generators include demo requests, reading blog posts, filling out job applications, and subscription signups.
Here at Galactic Fed, we know a thing or two about effective lead generation. Most recently, we helped automated sourcing platform Fairmarkit increase their B2B lead generation by 1900%! Let us help you with your lead generation efforts with our five favorite lead generation software and tools that can help skyrocket your sales.
HubSpot’s Blog Ideas Generator is excellent for businesses who need content inspiration. You know your readers want long-form content, and you’ve performed the keyword research, but where do you go from there?
This handy tool helps you raise product or service-related issues that appeal to your target audience, helping to better educate and inform them in the process.
HubSpot’s Blog Ideas Generator helps businesses attract their target audience with compelling and appealing topics that add value to site visitors. A blog that’s relevant and useful is a lead generation magnet.
You receive a week’s worth of free bog topic ideas immediately from HubSpot with a click of their “give me blog topic ideas” button. You can unlock a further 250 blog topic ideas if you share your contact information with them.
If your business needs thorough competitor analysis, Ahrefs can assist. This lead generation software allows you to research the keywords of your competitors. Traditionally an SEO tool, the auto-generated reports you are able to create can give compelling hints as to what keywords you could be missing and how best to adjust your digital marketing plan to capture leads better.
Ahrefs’ suite of tools is intuitive and easy to use. Their stripped-back, no-nonsense design and functionality mean you can get to grips with their lead generation tools fast, and you don’t have to be a data scientist to get your head around it.
With plans starting from $99 a month, Ahrefs also provides a $7 trial for a week to check out their various lead generation tools.
If you’ve unintentionally neglected your website for any amount of time, it could be harming your ability to generate leads through organic traffic. SEMrush’s popularity stems from its powerful website optimization tools.
While not your typical lead generation software, we like SEMrush because you can quickly locate critical problems on websites, from broken links to incorrect tabs and more. Google and other search engine favor an optimized website and can reward you with higher ranking and better domain authority, which means more traffic to your site, organically.
SEMrush is $99.95 a month if billed annually, and that gives you access to over 40 advanced lead generation tools. There is a seven-day free trial; if you want to try it out, you can cancel at any time.
LinkedIn, the popular employment and business-oriented online service, is a treasure trove for companies in need of leads. If you’re a startup looking to build an email list from scratch or an established business looking to beef up your existing email list, LinkedIn could be the answer.
With a little bit of research, you can extrapolate the email addresses of target positions or roles at key organizations you wish you generate leads from. Our comprehensive guide of essential tools and techniques for finding, validating, and collecting email addresses on LinkedIn can walk you through the process and get you generating leads in no time.
Collecting email addresses on LinkedIn is a powerful lead generation tool as it allows you to use LinkedIn’s automated scraping tools to collect email addresses in bulk.
The best part about using LinkedIn as a lead generator is that it doesn’t cost you a penny. You’ll need to invest some of your time in setting up a LinkedIn account if you don’t already have one.
Maybe you are a small business, and as the owner, you are doing multiple tasks, including digital marketing. You understand that email remains a powerful lead generation tool and core marketing channel for your brand. Still, you can’t find the time to draft those regular newsletters to your customer base that you know will generate quality leads.
Email marketing automation is a lead generation tool like no other, and MailChimp makes it super simple to do. The ability to schedule emails set up trigger emails and drip-feed emails is a plus, as is their link tracking and sophisticated reports.
Mailchimp provides a comprehensive free version which includes the ability to customize the layout of your emails and conduct small-scale (up to 2000 emails) digital marketing promotions.
And there you have it! Galactic Fed’s top 5 lead generation software and tools. We hope you’ll be able to capture more leads through an automated email marketing campaign through MailChimp or by undertaking a bit of research on LinkedIn.
Ensure your website is in top shape with software like SEMrush or take a peek at your competitors’ keywords with Ahrefs to generate more leads. HubSpot’s Blog Ideas Generator can help you come up with topic ideas if you hit a creative brick wall when it comes to developing valuable content that captures leads.
Contact us if you’d like a helping hand generating leads for your product or service; we’d love to help!
Content Writer @ Galactic Fed