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SEO 10 min read

5 Reasons Why Your Digital Marketing Strategy Needs Keyword Research

Carolyn Noel photo

Written by Carolyn Noel

Communications Coordinator @ Galactic Fed

Dallin Porter photo

Expert reviewed by Dallin Porter

Marketing Director @ Galactic Fed

Published 18 May 2022

As a business owner, your ultimate goal is to acquire customers and bring in booming sales. But before you can get there, you’ll need a killer digital marketing strategy. And that’s where keyword research comes in.

68% of online experiences start with a search engine. In order for your website to rank high, you need to be using the right keywords in your content. With expert keyword research, highly relevant search terms are identified, and more potential consumers can connect with your brand. 

So how do you complete this research effectively? As experts, we’re here to help. Here are 5 ways using keyword research services can boost your digital marketing strategy. 

1. Rank higher on SERPs 

When running a brand, completing effective keyword research might not be high on your list of priorities– and we get that! You want to focus on creating your products or services, making them the best they can be, building up a customer base and keeping them coming back for more. 

However, having a killer digital marketing strategy may be the missing piece your brand needs to skyrocket success. That’s why taking advantage of keyword research services and trusting the experts will save you time and allow you to focus on what matters to you while they focus on what matters to them

Be honest: how often do you scroll to the second page of search results after Googling something? It’s rare, right? In fact, over 25% of users click the first result. 

A recent study done by Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with them. Research showed that the first organic result on Google has an average click-through rate of 28.5%, and every other result trails behind.

Google CTR per ranking

Source: Search Engine Journal 

Effective keyword research services will work to make you one, if not the top result. 

They know how to find the highest-ranking keywords for your content and drive exponential traffic to your website. They’ll use tools such as Ahrefs and Google Analytics to analyze metrics like search volume, long vs. short-tail, keyword difficulty, intent, and relevance to make sure you’re the answer to a potential customer’s query. 

There’s no need to learn new terms, cram new information, and struggle to rank high on SERPs. Keyword research services have got you covered. 

2. Increase website traffic

With higher rankings on SERPS, your website will be one of the first links that people see and click. As a business owner, you know your buyer’s persona and want to reach them directly instead of wasting time on those who aren’t your target consumer. And with keyword research services, your content will be SEO optimized to make that happen. 

Sessions metric

Source: LocaliQ

Be prepared to never miss a lead again with expert keyword research services and to show people that you are exactly what they are looking for, therefore bringing more traffic to your website. 

Recently, Galactic Fed partnered with a women’s apparel company that had a goal of  increasing search traffic, clicks and overall sales. In just four months, Galactic Fed helped them achieve this through a digital marketing strategy consisting of effective keyword research. 

From Dec. 2021 to March 2022, we were able to: 

  • Increase organic traffic by 134% 
  • Increase organic keywords by 200% 
  • Increase organic keywords in Top 10 by 36% 

3. Increase sales 

With increased traffic comes the potential for increased sales. 

Statistics and facts about SEO

Source: BREAKtheWEB

According to Hubspot, the journey of a buyer consists of three stages: 

  1. Awareness Stage: The buyer realizes they have a problem.
  2. Consideration Stage: The buyer defines their problem and researches options to solve it.
  3. Decision Stage: The buyer chooses a solution

With an effective SEO strategy, your content will meet potential buyers at all three of these stages. You’ll take into consideration what they’re looking for and make sure effective keywords are being used to show that you have what they need. 

If you check off all of the boxes, you’ll be the one to make the sale. 

4. Gain an edge over competitors

When using keyword research services, you’ll have access to high-end tools and resources to see which keywords are worth using and which aren’t. 

Ahrefs SERP Overview

Source: Ahrefs 

If your competitors aren’t taking advantage of this and implementing effective keyword research, then they might as well be talking to a wall. 

You will rank higher on SERPS, bring in more clicks and help your business grow quickly and efficiently while your competitors get left behind. 

If your competitors are paying attention to keyword research and other SEO strategies, using expert services will help you still come out on top. Professionals analyze every angle, make automatic adjustments when needed and stay on top of the latest trends, keywords and content you should be posting. 

So you can watch your worries fade and your profits soar. 

5. Gain credibility 

When working with an expert keyword research service, you’re putting your best foot forward as a brand and letting consumers know that you’re who they should come to. Your SEO-driven content will help you shine through as a reliable, top source. 

You know what you’re talking about, you’re an expert at what you’re selling, and this makes you a credible business to come to for services. Consumers won’t even glance in the direction of your competitors when they’ve learned that you’re #1. 

At the end of 2021, Galactic Fed began working with a college sports NFT platform. Given that NFTs are still new and unknown to some consumers, our SEO experts focused on building up the credibility of the brand through guest posting

In order to build links via guest posting, Galactic Fed posted 8 articles for the brand’s Blog and Learn sections. These contained informational content about sports NFTs as well as educational content about NFTs and NFT trading. 

Link building strategies by Digitactix

Source: Digitactix 

During this time, we were also able to build visibility on relevant keywords. The brand then began ranking and receiving traffic for a number of highly targeted keywords related to NFTs, such as “sports NFTs,” “athlete NFT”, “college NFTs” and more. 

Once you’ve gained this credibility, you’ll have loyal customers who will always come back for more. If customers see you as a credible, reliable business, they may even post about your product or service and help spread the word about your brand to others. This gives you endless opportunities for growth all thanks to great SEO strategies and keyword research services. 

A great keyword research service has its proven experience, expertise, and flexibility to accommodate all niches to boost your marketing efforts. Experts use these to help countless brands boost their digital marketing strategies and increase site traffic, rankings and overall sales. 

If you’re unsure how to get started with incorporating keyword research into your marketing strategy on your own, we can help: 

First thing’s first: Keyword research is usually (and rightfully should be) the first step in your plan or SEO campaign. 

1. Start by making a list of broad topics related to your business and brand: This could include anything from products you sell, blog post topics you’ve already written about, or general categories of your website. Think about what a consumer might be searching for that would lead them to you. 

2. Expand each topic to a list of phrases: If a broad topic you cover is “email marketing” then think of how you could expand upon this for different searches. Examples include “email marketing templates,” “email marketing ideas,” and “email marketing benefits”. 

One tip would be to search your broad topic and then scroll to the bottom to see related searches. Click on one of the related searches, scroll to the bottom, see more related keywords. And repeat! 

Google search suggestions for "email marketing" keyword

3. Begin using keyword research tools: to figure out how to best incorporate keywords and get your content to rank high on SERPs. Or work with keyword research service experts to make sure you’re getting the best results possible. 

Once you know what keywords will work best for your brand, it’s time to begin using them. Disperse them in page titles, product or service descriptions, subheadings, blog content, in URLs, and even through hashtags on social media. 

When putting keywords into your blog content, try placing them within the first couple of sentences or paragraphs. Then, make sure that you continue using it throughout in different variations. 

Business development tips

Source: Optinmonster 

Remember to be patient, try new things and enjoy this keyword research journey. After learning about keyword research, you know that having a killer website design and good products or services just isn’t enough anymore. Implementing effective SEO strategies will make sure that you’re getting seen and your business success will only go up. Your growth may not happen overnight, but it will happen. 

If you’re ready to dive deeper into keyword research, we recommend watching this  video

And, like we said earlier, if you read this and decided that you have a million other things you would rather focus on as a brand owner, we understand. 

That’s why expert keyword research services are here to make your life just a little easier. If you want to take advantage of our team for all of your SEO and keyword research needs, schedule a free consultation today! 

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Carolyn Noel photo

Carolyn Noel

Communications Coordinator @ Galactic Fed