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Artificial Intelligence 9 min read

How to Use AI in SEO To Supercharge Your Strategy

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Written by Sarah Edwards

Content Writer @ Galactic Fed

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Expert reviewed by Jigmit Gwari

SEO Product Director @ Galactic Fed

Published 19 Sep 2023

Artificial Intelligence (AI) is becoming increasingly popular among business owners, and brand-new SEO strategies are emerging every day. It only makes sense to put the two together.

Using AI in SEO can help improve your brand’s online presence without taking too much time and effort. As a result, you can free yourself and your employees up to focus on other aspects of your business.

AI is useful in boosting your SEO, but it can be intimidating if you haven’t used it before. Let’s break down the various types of artificial intelligence software available and how they can help take your brand to the next level. 

Artificial Intelligence Software Tools

How do you know which AI tool will best meet your company’s needs? There are different factors to consider when choosing artificial intelligence software, like whether a free AI tool covers all the necessary bases or you need to invest in a premium option with more features.

Some examples of popular AI-based SEO tools include:

This is just the tip of the iceberg when it comes to available AI software. Choosing the right tool for your company may take some trial and error, but you’ll be set for the long run once you find the right fit.

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Using AI for SEO Purposes

Artificial intelligence can ensure that your website ranks higher on search engines like Google and help your brand stand out from the competition. 

Here are a few ways AI can help your business get ahead.

1. Quick Turnarounds

As a busy business owner, you know that time is money. Because artificial intelligence is highly automated, it can help you get more done in a shorter time frame. Not only that, but the information you get from AI in SEO is accurate and up-to-date, allowing you to plan and execute a better marketing strategy with less time and effort.

In other words, artificial intelligence saves time so you can concentrate on other things. By allowing it to do the bulk of this tedious work for you, you also save money by applying your resources elsewhere.

2. More Accurate Targeting

Because it identifies patterns in large datasets, AI can help you zero in on what your audience is searching for. Leading solutions can take thousands of search queries and narrow down the most popular.

Additionally, AI can give you insight into what keywords rank high among your potential customer pool and suggest relevant content topics. You can also use it to analyze your existing content and enhance its SEO performance. 

3. User Insights

You can use artificial intelligence to gather data about your audience and use that information to create content relevant to their interests. Writing relevant content for your users is necessary to drive conversions.

Studies show that a more personal approach trumps generic content. Based on recent research, roughly 80% of consumers are more likely to purchase from a company that provides personalized experiences.

Prospects want to feel valued and listened to, and AI can help make that happen. When more people visit and stay on your website, you’re likely to drive more traffic to your page, improving your SEO and opening the door for more potential conversions.

4. A Boost in Local SEO

When someone searches for a product or service you sell within your area, you want your business to show at the top of the local search results page. You guessed it — AI can give your business the boost it needs.

Artificial intelligence provides targeted ad campaigns, backlinking analysis, and even improved website design, helping separate your business from local competitors and drive more leads.

5. The Convenience of Automation

Take note of the more repetitive and time-consuming tasks on your to-do list, like scheduling content, performing keyword research, etc. Using an AI-powered affiliate marketing tool can automate your sales funnel, giving you more time to focus on other, more important matters.

6. On-Demand Customer Support

People like being able to access the businesses they buy from when they need support, no matter the time or day of the week. AI chatbot support can assess customer questions, provide real-time solutions, and gather feedback to help improve your operations. 

Your customers will appreciate the on-demand support, and you’ll save time and resources by not having to answer every query yourself or outsource someone else to do it.

7. Streamline Online Reviews

Having many excellent reviews to showcase can boost your SEO and establish your business as an industry expert. In fact, these reviews are one of the most important local SEO ranking factors.

However, keeping track of and responding to reviews can take time and effort. Artificial intelligence can streamline that process by automatically responding to reviews and notifying you when specific keywords are triggered.

8. Intelligent Text and Voice Search

Text and voice searches (Alexa, Google, etc.) are all the rage, and you can use artificial intelligence to capitalize on this trend.

Incorporating AI-enabled voice search into your SEO strategy can help you tap into this market. It can optimize your content to display at the top of the search results when prospective customers use text and voice searches.

9. SEO Scaling

Even the best SEO campaigns can take a while to show up and start raking in traffic — in some cases, weeks or even months. If you want to scale up your SEO, rely on AI to get the job done.

Artificial intelligence can gather, process, and analyze data to help you better your rankings. All you have to do is sit back, relax, and reap the benefits of AI in SEO. 

10. Better Web Design

Coming up with exciting new web designs is challenging, especially when you have a laundry list of other things to attend to. Artificial intelligence can help by creating aesthetically pleasing, user-friendly websites faster than any human could. A great website can improve traffic and solidify your SEO.

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Benefits of AI in SEO

Artificial intelligence can be intimidating. However, AI for SEO purposes couldn’t be easier to work with. You don’t need to worry about artificial intelligence interfering with traditional marketing strategies — it will only enhance them and bring them into the 21st century.

Using AI for SEO reasons can help your business grow, with benefits that include:

  • Optimizing future and existing content
  • Providing relevant keywords
  • Offering 24/7 customer support
  • Automating online reviews
  • Incorporating trends into web design

No matter what you’re looking to achieve in your business, artificial intelligence can help bring your vision to life without breaking your budget. This digital wizardry can save you time and allow you to allocate your resources to other, more important matters.

Preventing Penalization

One of the few drawbacks to using AI is that Google prohibits publishing content that’s 100% AI-generated. If you expect artificial intelligence to write all of the content for your website, you risk getting flagged for spam. And if you don’t edit or remove this content, Google won’t display it in search results.

It’s therefore vital to proceed with caution when using AI for content-creation purposes. Make sure the majority of the copy is original and that the text sounds like it’s coming from a human, not a robot. Treat artificial intelligence as more of an educated guide than a substitute for a professional content writer.

To play it safe, you can use artificial intelligence in other aspects of your business and outsource content writers from an experienced marketing agency like Galactic Fed. You can then use AI to optimize the human-produced content and make suggestions for keywords, link building, etc.

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Artificial Intelligence Is the Future

If you want to optimize your time, content, and overall SEO performance, artificial intelligence is the way to go. This technology will only become more ubiquitous in the coming years, so take advantage of it now to ensure that your business doesn’t fall behind.

Finding the right AI tools and learning to use them in a way that secures the most possible advantages for your business will be a learning process, but the adaptability and convenience artificial intelligence offers will be well worth it.

If you need help using AI in SEO, there are plenty of resources out there that can provide eye-opening information and guidance. Keep an open mind and do the research, and you’ll reap the benefits in no time.

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Sarah Edwards photo

Sarah Edwards

Content Writer @ Galactic Fed