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Digital Marketing 10 min read
Written by Natalie Yelton
Content Writer @ Galactic Fed
Expert reviewed by Dallin Porter
Marketing Director @ Galactic Fed
Published 15 Dec 2021
Managing marketing projects can be a challenge to get off the ground, maintain, and measure. Each campaign has several aspects and components, ranging from crafting and collaborating on creative assets and paying contractors to managing feedback from clients.
If your company has come up against the difficulty of attempting to streamline your marketing projects, you are not alone. Galactic Fed knows how hard it can be to ensure every team member is on the same page and producing the desired results within the agreed timeline, especially if your team works fully remote. Intelligent project management isn’t a nice-to-have; it’s essential if you want to deliver a successful digital marketing campaign.
As the list of tasks starts to grow, effectively managing everything can seem overwhelming. And with countless tools available on the market that promise to simplify the process, which ones actually do the trick?
From data analytics to communications tools and proposal development, a plethora of online platforms and software can assist your company with marketing campaigns specifically.
Galactic Fed has pulled together our top eight tools for managing marketing projects. In our list, we outline the most effective tools we actually use ourselves that help us get a firm grasp on our marketing projects.
If you want to easily manage and maintain your digital marketing projects, consider implementing these innovative tools that can make your and your team’s working day a breeze.
Now, without further ado, and in no particular order, here are Galactic Fed’s top project management tools for nailing the management of even the most complex digital marketing projects.
Source: Google Analytics
No comprehensive digital marketing campaign is complete without data analytics. Google stands out as a frontrunner in analytics and remains a popular choice by digital marketers given its ease of use, deep insights, and price tag.
Galactic Fed views having a Google Analytics account as essential to business growth and project management given its ability to help your company set appropriate goals, track progress, and measure success, quickly and easily. Your firm can view website traffic reports instantly across custom dashboards that can be tailored for different marketing campaigns that your company is running. Google Analytics makes it near-effortless to measure paid media ROI, monitor website traffic, and so much more.
The best part about Google Analytics? It’s completely free to use. A premium enterprise version is available, but most small businesses and startups will benefit from the free version.
Proposify provides proposal software that gives your company control over and insight into the most critical stage of the sales process. Assisting your team members from design development to final sign-off, the folks at Prosify work with you to create unique templates specially designed to enhance your workflow and complement your brand.
We value Proposify’s collaboration tools that make it easy for our teams to share, comment, review and provide feedback on various pieces of work at lightning speed.
Your company can also gain valuable insight into how your prospects interact with your proposals and pinpoint what could be costing you a close. View reports to see what is working or not working, too, for specific teams, clients, and document types.
Lightshot is so simple yet so powerful. Here at Galactic Fed, we use it multiple times a day to help us work effectively and boost clear communication between teams.
The easy-to-use app allows you to select any area on your desktop and take its screenshot with just two clicks of the mouse. You can then upload your screenshot to the server and you are given a short link instantly. Your team members can even edit screenshots right away after taking them or later using Lightshot’s powerful online editor.
This screenshot tool is perfect for identifying exactly what needs to be completed within a task, which is so important when working remotely.
Within a single digital marketing campaign, there can be a number of key team members spread across various locations and time zones. In-house staff, freelance writers, and contracted SEO experts, all need to submit invoices and get paid on time to keep your project on track.
Deel is a payroll and compliance tool made for international teams, that allows you to hire anyone in any part of the world in a matter of minutes. They help you automate onboarding, payroll, compliance, and more.
We are not exaggerating when we say we couldn’t get work done without Slack. It’s an integral tool that helps us communicate not only with our team members but our clients too. Slack allows our entire workflow to run smoothly, even though it’s not technically project management software. Slack elevates your company communications to a higher level, ensuring communications are organized and centralized in one, easy to access, place.
The platform is constantly evolving and improving upon itself, with new features and functionality introduced on a regular basis that help keep your team working as a unit. The ability to silence notifications outside of working hours and share your timezone with your team members makes it essential to a decent work/life balance too. Their standard plan is around $7 a month per user and they offer a plus plan that can accommodate larger companies for around $13 a month per user.
Hubspot offers a complete suite of tools to help make your digital marketing campaign shine, though the tool that stands out in Galactic Fed’s eyes is their email marketing functionality. This mighty feature can take your company’s marketing project to the next level, by allowing you to create customized emails, and the ability to send and track them directly from HubSpot’s platform. The drag and drop functionality makes managing your email marketing campaigns effortless, and the tool has a number of other integrations available at the ready.
HubSpot’s project management software also allows for A/B testing, pre-made to-do lists, and lead management too. Their free version is great for small teams that only need access to a limited selection of their project management tools. Various payment plans and pricing are available for access to their entire suite of marketing tools and firms with larger teams.
Another essential project management tool that we couldn’t live without here at Galactic Fed is Dropbox. Dropbox is a file-sharing platform that allows your company to store documents in the cloud, saving valuable storage space on servers and hard drives.
It does so much more than file-sharing, though. Dropbox gives you access to team folder management, file and version recovery, a dynamic dashboard that monitors team use, and several third-party integrations - from Gmail to Zoom and Slack.
Their stand-alone feature, Dropbox Paper, facilitates collaborative working across teams allows you to take notes, distribute tasks, receive comments, and upload files - all within one document. Like many other project management tools on our list, Dropbox has a basic, free version that will benefit most teams, with a plus version available for a reasonable monthly fee if you need all the bells and whistles.
Our final project management tool we’d like to recommend is the email marketing management software Mailchimp.
We like how intuitive the user interface is, and the drag and drop functionality saves valuable time. Mailchimp provides your company with many templates to choose from to get your email marketing campaign off on the right foot. You are able to tailor emails directly from the platform, perform A/B tests, manage paid ads, integrate your CRM tool, along with a handful of other enhanced functionalities.
The affordable platform also makes project management easy with several automation options, which we outline along with other email marketing hacks you can take advantage of.
And there you have it! Galactic Fed’s eight project management tools to help your company manage its marketing projects easily.
From essential analytics software provided by Google and seamless communications tools from Slack that make project management a breeze, we hope our favorite tools will help your firm work as effectively as possible, just like they do for us.
Project managing complex email marketing campaigns can be straightforward with the help of HubSpot and Mailchimp. Proposify and Deel will ensure your clients are happy from day one, and that invoices from various members of your team are handled promptly.
Finally, use Dropbox to organize all of your project documents and collaborate with your team quickly and efficiently while utilizing Lightshot’s screen capture tool to make sure tasks are completed correctly the first time.
Digital marketing project management is our bread and butter here at Galactic Fed, and we tackle complex projects daily for our clients. If you feel like your team could benefit from some of our growth marketing experts pitching in, contact us today, we’d love to assist.
Book a 30-minute consultation with us today and receive a personalized marketing plan to find out how we can provide growth marketing for your firm that takes your results up and to the right.
Content Writer @ Galactic Fed
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