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Audience Relationship Toolkit Company - Google Ads
Featured StoryAll-in-One Google Ads Strategy Delivers 3x Above-Average Conversion Rate for Digital Marketing Toolkit Platform
Paid Media Channels
Google
The story
Galactic Fed partnered with a client that provides digital marketing toolkits for small businesses and creators. This brand helps to stop platform hopping with its all-in-one suite of solutions for landing page building, email marketing, event management, analytics, and more.
Aiming to scale up their business, the client realized it was time to give Google Search ads a try. Galactic Fed was tasked with introducing them to the paid media world.
The Strategy
The main goal was to generate as many leads as the budget allowed. And the key to that was non-stop optimization of every single aspect of their Google Ads.
The Galactic Fed team advised structuring the campaigns based on the different services and value propositions to understand which ones would resonate most with their users and achieve better performance results. In just 3 months, cost per lead went down 87% and provided amazing insights for further optimization.
At the same time, the team was developing and testing various landing pages (15 in total). Updates were made bi-weekly, based on the winning messages, CTAs, hero images and videos conducted by their scientific approach to testing.
The leads were flowing, and it allowed Galactic Fed experts to focus on improving the quality of leads and increasing the conversion rate at the bottom of the funnel. Towards the end of the campaign, the activation rate grew by 26%.
The Success
Safe to say, this client’s first experience with Search ads was exemplary. In just 8 months (and with a testing-the-waters budget) they scored over half a million impressions, thousands of leads, and an average cost per lead equalling just 1 month’s price of their mid-tier plan.
In total, Galactic Fed delivered:
- 571,712 impressions
- 19,499 clicks
- 2,329 leads
- 3.36% CTR
- 12.26% Conversion Rate
- $17.12 Cost Per Lead
- 26% increase in activation rate
- 200% QoQ growth in the number of leads
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