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Picsart - Google Ads
Featured StoryBeautifully Performing Google Ads Campaign Reduces Cost per Trial by 72% for AI-powered Creative Platform
Paid Media Channels
Google
The story
Picsart’s platform turns inspiration into creation. A great variety of AI-powered tools allow for seamless photo and video editing - no design degree needed. They offer a free plan alongside two paid tiers. To drive trials for the latter, Picsart employed Galactic Fed’s help.
The Strategy
The team decided to focus on Google ads - particularly responsive search ads. As one of the key metrics was the reduction of cost-per-trial, this format had two essential benefits. First, it helped to compete in more auctions. Second, it allowed matching more search queries and tailoring the ads to better capture a creative mind’s attention.
To target the optimal CPT in the best-performing campaigns, Galactic Fed made constant bid adjustments at the ad group level. Regular reports and data insights helped to compare ads’ versions, forecast results, and keep the client up to date on the campaign’s performance.
Keyword optimization and search term analysis also played a major part in driving more relevant traffic and conversions. By eliminating underperforming keywords, the team was able to implement a winning ad copy strategy with higher bids.
The Success
After 8 months with Galactic Fed paid media artists, Picsart was able to reduce the ad spend by 76% and still achieve:
- 72.97% decrease in CPT
- 70.64% decrease in CPC
- 54.70% increase in CTR
- 54.45% decrease in CPM
- 38.70% increase in search impression share
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