Picsart - Photo and Video Editing Creative Platform

73% Decrease in Cost-Per-Trial with Google Responsive Search Ads

The Results

73%

decrease in cost-per-trial (CPT)

71%

decrease in cost-per-click (CPC)

55%

increase in click-through-rate (CTR)

54%

decrease in cost-per-mille (CPM)

39%

increase in search impression share

Challenge

High cost-per-trial leading to reduced profitability.

Goal

Lower cost per trial through optimized Google Ads and ultimately improve revenue.

Strategy

Implemented responsive search ads with consistent optimization to refine keywords and improve ad performance.

The Story

Background

Picsart is a leading creative platform that empowers users worldwide to create and share stunning visual content. They offer versatile tools for photo and video editing, serving both amateur and professional creators. Picsart won the 2023 “Editors’ Choice” award and was named Best Social/Lifestyle App by the Best Mobile App Awards.

The Challenge

Picsart had a high cost per trial and was looking to improve their cost efficiency and maximize revenue. They partnered with Galactic Fed to optimize their Google Ads campaigns, lower CPT, and boost profitability.

Our Solution

Galactic Fed launched Responsive Search Ads on Google, helping Picsart appear in more searches and tailor ads to attract the right users. Through ongoing optimization, we closely monitored ad group performance and refined keywords, removing low-performing ones to focus on high-impact terms and effective ad copy. This strategy reduced Picsart’s cost per trial by 73%, boosted search impressions by 39%, and increased click-through rate (CTR) by 55%.

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Paid Media B2B Tech Startup Lead Gen

73% Decrease in Cost-Per-Trial with Google Responsive Search Ads

The Results

Challenge

Goal

Strategy

The Story

Background

The Challenge

Our Solution

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