Cruz Foam - Sustainable Packaging Solutions Company

First-page ranking with SEO Strategy

The Results

0 to 198

increase in GSC non-branded clicks

236 to 50,277

increase in GSC non-branded impressions

0 to 1,491

growth in GA organic sessions

Top 5

positions in Google search results for sustainability-related keywords

76%

increase in backlinks

273

organic keywords ranking within page 1 of SERP (GSC)

Challenge

Their limited online presence stems from a lack of substantial content, resulting in minimal website traffic.

Goal

Drive more relevant traffic and optimize online presence to boost revenue.

Strategy

Focused strategy and content around traffic-driving keywords, leveraging them for backlinks and website optimization.

The Story

Background

Cruz Foam has been recognized as one of Time’s Best Inventions of 2023. They offer compostable, protective packaging foam and other sustainable solutions that help businesses switch to eco-friendly materials without disrupting operations –  making a big impact on the environment.

The Challenge

Cruz Foam aimed to boost their revenue by driving more relevant traffic to their website and optimizing their online presence and content strategy. So naturally, they reached out to Galactic Fed for help.

Our Solution

To help Cruz Foam achieve their goals, we conducted comprehensive keyword research to identify high-impact terms that would effectively target their desired audience. Our focus was on keywords related to sustainability, life cycle assessment, and packaging.

Using these keyword clusters, we created new blog content and optimized product page copy to improve rankings for both informational and transactional searches. We also updated metadata with these keywords and redesigned their website according to Google Best Practices to enhance search engine visibility.

To further expand Cruz Foam’s reach and attract more qualified leads, we collaborated with environmental, business, and lifestyle sites. These partners referenced Cruz Foam in sustainability-related content, linking back to relevant articles on their site. This strategy significantly increased Cruz Foam’s backlinks and online presence, driving more traffic and boosting potential revenue.

These initiatives enhanced Cruz Foam’s online presence and drove more relevant traffic to their website. More importantly, our strategic approach to Cruz Foam’s SEO led to top 5 ranking positions of Google search results for the following product-related keywords: “sustainable fish packaging”, “sustainable cold chain packaging”, “sustainable seafood packaging”, and “sustainable wine packaging” suggesting increased visibility and better search performance.

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