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meez - SEO
Featured StoryDelicious SEO Strategy Increased Recipe SaaS Company Domain Rating by 30%
SEO Processes
The story
meez is a SaaS company that transforms recipe content including videos and pictures into an interactive database. Founded by a professional chef, meez helps its users ideate, organize, search, collaborate, share, and execute their ideas.
The team at meez reached out to Galactic Fed looking for a robust SEO strategy to help them take their unique tool out there and scale up.
The Strategy
Based on their needs, Galactic Fed advised the client to opt for the SEO Orbiting package with a few custom add-ons. This allowed the team to run a 360-degree analysis of the current state of SEO affairs and increase the efficiency of the content strategy.
One of the key goals was to strengthen meez’s domain rating to help it gain authority, leading to higher ranking results.
The second objective was to increase impressions and traffic to improve product awareness.
After the initial technical site audit and keyword research, Galactic Fed began to build the backlinks portfolio and work on the content briefs to tackle the challenges mentioned above.
The Success
With all elements masterfully put together by the Galactic Fed SEO team, meez saw a substantial increase in all key metrics:
- 36.7% increase in non-branded impressions
- 6.5% increase in branded clicks
- 24% increase in all impressions
- 9.2% increase in all clicks
- 33% increase in engaged organic sessions
- 20% increase in referring domains
- 9-point increase in domain rating
- 11.2% increase in organic keywords
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