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GLS Collective- SEO Site Audit, Keyword Research, Content Creation

Featured Story

How One Retail Platform Increased Clicks By 193 With SEO Strategy

Paid Media Channels

SEO Processes

SEO Site Audit Keyword Research Link Building Content Creation Analytics Dashboard
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illustration of case study: How One Retail Platform Increased Clicks By 193 With SEO Strategy
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114%
increase in sales revenue
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172%
increase in sales from ads

The story

GLS Collective is a women’s wear retailer that specializes in evening and occasion wear. With an emphasis on care, detail and quality control, GLS Collective offers high quality products without the high markup. Their goal is to help customers look and feel their best without breaking the bank. 

The team at GLS Collective came to Galactic Fed looking to improve their organic visibility and search traffic, gain more organic keywords, optimize their site and enrich their content overall.  

The Strategy: 

In order to uncover all existing technical site issues, Galactic Fed began by launching a monthly Google Best Practices SEO site audit. They were then able to recommend suggestions to page speed, meta copy and schema and make sure these resolutions aligned to the overall SEO strategy. 

Galactic Fed helped GLS Collective improve their keyword rankings by launching quarterly keyword research. They also provided and published 4 blog posts per month under the project content creation to help target focus keywords, enrich content, and gain more readership. The content also helped Galactic Fed build more links to relevant sites. 

Galactic Fed was able to provide 10 links per month from sites with DA 30 and above to improve the site’s authority by gaining more referring domains and backlinks. They worked diligently and efficiently to highlight GLS Collective’s specific areas of expertise and helped them monitor and track site performance through an Analytics Dashboard.

The Success:

With just 4 months of effort, Galactic Fed was able to increase non-branded impressions and clicks. 

October 3 to February 5 vs May 30 - October 2 (Last 4 months vs previous 4 months)

  • Non-branded Impressions: 192% increase
  • Non-branded clicks: 193% increase

Since the start of the project, Galactic Fed was able to significantly increase organic site traffic, keyword rankings and overall site health. 

Today vs start of engagement 

  • Organic traffic (Google Analytics) : 3.39% increase
  • Organic traffic (Ahrefs): 134% increase
  • Organic keywords:  200% increase
  • Organic keywords in Top 10: 36% increase
  • Referring domains:  146% increase
  • Site Health Score (Ahrefs): 20 point increase 

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