Our E-commerce client wanted to scale up with Google Ads. In their search for a trusted paid media partner, they discovered Galactic Fed, and it was a perfect fit.

The Strategy

As the client’s main goal was to immediately increase sales, the main KPIs were Orders Submitted and CPOS (cost-per-order submitted).

To maximize targeted reach and gather as many insights as possible, the team at Galactic Fed decided to employ three key campaign types: Search, Discovery, and Performance Max. 

Constant keyword and search term analysis helped keep creative assets up to date and restructure the budget. Optimization included pausing poor-performing campaigns and scaling up top results drivers. This strategy also boosted the Quality Score and lowered CPC.

The Success

The strategy developed by the Galactic Fed’s team successfully met the client’s immediate expectations and laid the groundwork for future campaigns:

• 169.5% increase in submitted orders
• 51.73% decrease in cost-per-order submitted
• 19.85% decrease in cost-per-click
• 14.67% increase in Quality Score