Background
WayBetter is a wellness app that has helped over 1 million players achieve their health goals through fun, engaging games and competitions. By turning weight loss into a social and rewarding experience, WayBetter goes beyond traditional diets and scales, creating a supportive community that makes healthy living both achievable and enjoyable.
Challenge
WayBetter wanted to maximize trial sign-ups while keeping cost-per-trial low. They came to Galactic Fed to help them in planning and implementing a structured testing strategy that allowed them to experiment with different ad variations and messaging effectively.
