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Paid Media 8 min read

7 Reasons Why You Should Outsource Paid Media

Natalie Yelton photo

Natalie Yelton

Content Writer @ Galactic Fed

Published 08 Oct 2020

We see ads online every day. They appear in our Facebook news feeds, our LinkedIn sidebars, and at the top of our search results on Google.

Is this such a bad thing, though? Recent findings of people’s views on paid ads reflect the contrary:

• Two-thirds of people (75%) say paid ads make it easier to find what they need. (WebFX)
• One-third of people (33%) click on a paid search ad because it directly answers their search query. (Search Engine Land)
• Half of people (49%) say they click on text ads; 31% on Shopping ads; and 16% on video ads (Digital Third Coast)

Source: Clutch

Paid ads can help you connect and convert new and repeat customers online in a precise and profitable way if they meet people’s needs and are crafted and placed effectively.

We might be stating the obvious here, but advertising costs money.

You could take your chances and spend your marketing budget on placing ads across several online channels, with your fingers crossed in the hopes that people will engage with them.

Here’s another idea:

You could enlist a team of paid media experts armed with the skills, expertise, and proven results gained from delivering successful paid ad campaigns again and again.

A 200% increase in purchases and a 300% increase in revenue? Ahem, Galactic Fed did just that for one of the largest organic maple syrup producers in the US through Google and Facebook ads.

We pride ourselves in our paid media mastery, and we don’t want to see you waste even one cent on an online ad that doesn’t convert. That’s why we’ve compiled a list of 7 reasons why you should consider outsourcing your paid media from access to the latest search engine marketing software to help with cutting paid search engine marketing costs:

#1: Gain access to state-of-the-art tools & tech

#2: Acquire an outsider’s perspective

#3: Tap into creative brains

#4: Keep your finger on the pulse of emerging trends

#5: Take a peek at competitor strategies

#6: Save time

#7: Cut costs


#1: Gain access to state-of-the-art tools & tech

Outsourcing your paid media gets you access to an agency’s tech stack, helping you effectively monitor, manage, and enhance your ad campaign.

Most agencies pay membership fees for a selection of the following software and tools, which they use to accelerate their many clients’ paid ads:

•Hubspot
•SEMrush
•Shutterstock
•Wordstream
•Optmyzr

By partnering with paid ad experts, you save money by bypassing membership fees for essential software and online tools that help place, monitor, and measure the impact of paid ads effectively. Paid media experts leverage these tools for various tasks, from performing content audits, topic research, branding monitoring, post tracking, creating editorial calendars and SEO content templates and defining the ROI of campaigns.

Getting familiar with each of these platforms takes time; an agency utilizes them every day so they can log in, set you up, and get going right away. Letting an agency handle this can save you hours of training and eliminate the need to learn how to navigate and use new software and tools.

#2: Acquire an outsider’s perspective

An often overlooked benefit of outsourcing paid media is the valuable insight you can gain from a team of people operating outside your company. Stress-testing assumptions held by you and your colleagues can lead to dramatic growth.

An external paid ads team can provide a different and fresh perspective. They can also take what they learn from working in other sectors or with other industries you’re less exposed to for the benefit of your ad campaigns. Even if you’ve already started an ad campaign and it’s not going as well as expected, an experienced paid ads team can parachute in and make improvements to increase your ROI immediately.

#3: Tap into creative brains

Paid ad experts are equipped to deploy imaginative tactics when it comes to crafting engaging ad campaigns. We’re trained and skilled to do this well. Take Galactic Fed, for example. We’re a creative ideation hotbed; it’s our job to think of innovative and engaging ways to make our clients’ ads successful every day.

Put bluntly, a dull and irrelevant ad won’t attract customers.

By partnering with a team of paid media experts, you’ll be able to inject imagination and originality into your paid search engine marketing strategy, helping your ads stand out online.

#4: Keep your finger on the pulse of emerging trends.

Search engine marketing and paid ads trends are continually evolving. Every day there’s a better approach put forward for mastering paid search engine results, not to mention regular updates to search engine algorithms to contend with.

Don’t risk spending money on ads based on outdated paid media marketing trends.

Let us monitor for advancements in technology and stay on top of developing paid search engine marketing trends. We can keep you informed about the latest and greatest when using paid media to grow your business.

#5: Take a peek at competitor strategies.

Want a window into what your competitors are up to when it comes to search engine marketing?

Galactic Fed ran 1504 ad campaigns last year, and we’ve got a proven track record of robust competitive market analyses when it comes to paid media. We can help comprehend your competitors paid media strategy and even predict the techniques and approaches they adopt to inform the ads you place.

By outsourcing your paid media, you can gain a competitive edge over your competition, using data and insight about what’s happening within your industry concerning paid ads.

#6: Save time

This one’s a biggie. Nobody likes time-wasters.

When you partner with a team of paid media experts, you gain an army of time-givers! Paid media done right takes time, of course. But paid media done so-so takes even longer and with no guarantee of making an impact.

Putting your paid media strategy into the safe hands of a specialist agency frees up time for you to focus on other essential aspects of your business like sales, customer service, and business development. And because we paid ad specialists are results-driven, rest assured the time we take working on your ad campaign is time well spent.

#7: Cut costs

Galactic Fed joined forces with a fintech startup recently. Before partnering together, the client was spending close to six-figures per week on Google Universal App Campaigns (UACs.)

In 9 months, we were able to:

  • scale-up spend by 68%,
  • decrease average customer acquisition cost (CAC) by 11%, and
  • increase conversion rate (CVR) by 42%.

Save money by getting a helping hand from paid media specialists. The increase in lead generation and sales, together with improved conversion rates, will far outweigh the cost of your initial or ongoing investment. It’s worth also mentioning the cost savings from not needing to hire an in-house team. Outsourcing eliminates the costs associated with advertising roles, interviewing applicants, hiring, onboarding, and training.

Outsource your paid media to watch your sales skyrocket

If you want fast experimentation and measurable results, paid media is your solution. Galactic Fed closely follows channel best practices and can run your whole ad campaign – from strategy development to daily optimizations.

We’re pro’s at placing ads on:

•Google
•Facebook
•LinkedIn
•Instagram
•Snapchat
•Apple Search
•Amazon
•Pinterest
•Twitter

Check out our paid media series, which includes a comprehensive paid media glossary of terms to become an expert on all things paid ads and paid search engine marketing. Ready to watch your business accelerate at lightning speed through paid ads? Contact us today to get started.

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Natalie Yelton photo

Natalie Yelton

Content Writer @ Galactic Fed

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