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Paid Media 11 min read
Written by Sarah Harris
Content Writer @ Galactic Fed
Expert reviewed by Rachel Meyer
Paid Media Account Director @ Galactic Fed
Published 12 Apr 2023
In the realm of online commerce, digital marketing is the best way to stand out from the competition. Digital marketing encompasses various techniques to increase brand awareness, establish credibility, and grow revenue.
Paid media is one digital marketing technique companies use to capture leads and generate sales, but continually crafting unique paid media campaigns can be challenging. That’s where tools for paid media that are powered by artificial intelligence (AI) can help, and when making an ad creative, AI can be more helpful than you might think.
AI-powered tools for paid media rely on the capacity of technologies of AI and machine learning, among others, to make decisions and create an output that is similar to a human being. With these tools, you can reduce the time you spend on your paid media campaigns and optimize them for the best results.
With that being said, here are a few of the best AI-powered tools for paid media to consider:
With Emplifi (formerly known as Socialbakers), it’s much easier to manage your influencer partnerships. You’ll gain access to advanced reporting functions that you can use to understand your campaign’s performance better.
The platform is ideal for any marketer who runs paid ads through social media channels. The tool combines all of your posts into one convenient dashboard, so you don’t need to log in and out of your social media accounts to check your ads’ performance. You can track your follower’s engagement for each post you make directly through the platform as well.
Emplifi is especially beneficial for organizations that partner with influencers to showcase their merchandise, as its AI-powered dashboard allows you to locate influencers with followers that suit your criteria, such as demographics and size. You can sort influencers depending on their service categories, such as lifestyle or fitness.
Phrasee is a comprehensive advertising copy creator that can write advertising copy for your organization. It’s particularly useful for companies that rely on paid advertisements and emails to engage with clients, as instead of spending hours drafting your latest promotional email, you can hand the task over to Phrasee.
Phrasee combines AI and computational linguistics to generate short- and long-form content, so it’s perfect for drafting a sales email or creating the copy for your next pay-per-click (PPC) ad. Each time you use the platform for paid advertisements, it reviews your results to determine what works and what doesn’t. Over time, it learns which type of copy successfully leads to higher customer engagement and sales from your ads.
You can tailor Phrasee to match your company’s voice and tone, and you can also set the objectives for your campaigns so the tool will generate relevant copy. Since it uses deep learning, it continuously improves following each advertising campaign and will tweak its suggestions as it learns more about your audience.
ChatGPT certainly took the world by storm following its release in November 2022. It is a remarkably powerful, AI-driven chatbot with numerous uses, including writing poems and computer code. It’s capable of just about any task involving the written word or numbers.
While ChatGPT isn’t specifically a marketing tool, it can certainly function as one. Many digital marketers find ChatGPT helpful with multiple tasks, including keyword research, drafting meta descriptions, and creating product descriptions, and ChatGPT can be of assistance in your paid media efforts as well.
For instance, if you’re struggling with the caption for your next paid ad on Instagram, consider turning to ChatGPT for help. When you provide ChatGPT with the information it needs to create a caption, it will take care of the task for you, providing you with the wording you need for your post.
For example, consider an e-commerce store that needs a caption for a Facebook ad for a children’s game. The marketing manager could enter the following prompt:
“Create a caption for a Facebook ad post that’s less than 60 words and encourages parents to purchase Candy Land for their kids. The tone of the caption should be supportive and fun-loving.”
Using the information given, ChatGPT will provide copy for the ad, saving you the time of creating a caption.
If you do choose to implement ChatGPT into your advertising efforts, just be mindful that you provide it with specific prompts. The more detailed your prompts are, the better the tool’s output will be. You should also thoroughly edit them to ensure accuracy.
Trapica is one of many Facebook Ads AI tools that can optimize all your marketing campaigns across various platforms. Companies that use Trapica don’t need to worry about a learning curve or integrations with other software programs they use. Given basic information about your products or services, Trapica identifies the right audience to share your ads with and automates your entire campaign.
Trapica aims to improve the efficiency of your marketing efforts on Facebook and similar platforms, claiming to reduce cost-per-action (CPA) and increase ROIs and ROAs. The technology runs in real-time, automatically adjusting your campaign message to accommodate your audience, and the result is AI Facebook ad optimization that meets your goals.
For paid campaigns that involve bidding, Trapica assesses the data concerning your audience, budget, and objectives before deciding on the amount to bid for your paid ads.
If you’re looking for a reliable Google Ads AI tool, Copy.ai is the way to go. With it, you won’t need to spend tons of time crafting an eye-catching written ad. Instead, you’ll provide Copy.ai with basic information about your topic and product and let the tool work its magic to provide you with written content for Google Ads.
When used to generate Google Ads, Copy.ai is entirely free, so you won’t need to worry about adding another costly tool to your marketing stack. Instead, you can rely on Copy.ai when facing writer’s block or simply when you want quick copy for your next Google Ads campaign.
Designs.ai is an all-in-one AI ad creator that generates marketing materials in various formats. You can use Designs.ai to create videos, banners, and logos for all your advertising needs without investing in expensive design software, and the company offers an extensive set of templates that are helpful for email promotions and social media ads.
If you rely on video for your advertisements, you can use the Designs.ai Speechmaker tool to turn your text into a realistic voiceover. The voiceover feature is available in over 15 languages and is advantageous for sales videos and tutorials.
Designs.ai also relies on AI tools to create brand-specific logos that you can use for your organization. Once you decide on your logo, you can export the image across different channels and mediums, including social media and email.
AdCreative.ai creates trained AI-generated ads for various platforms. You can use the site to develop visually stunning advertisements appropriate for banner ads, social media ads, and other display advertising channels. With a few inputs from your marketing team, AdCreative.ai will provide professional-grade ads in just a few minutes.
Aside from AI-generated ads, AdCreative.ai can assist in generating AI ad copy, such as texts and headlines for your ads. You won’t need to worry about developing a compelling CTA or sales copy, as AdCreative.ai handles the process for you, generating short copy for product descriptions or email promotions. It can also handle the captioning for your social media ads.
AdCreative.ai also tracks your marketing campaign performance, learning more about how your audience engages with your ads, and with the assistance of machine learning, it tweaks your future ads and makes suggestions to enhance the efficiency of your campaigns.
While Grammarly can’t create your ads for you or monitor their performance, it’s a vital tool in most copywriters’ toolboxes. Grammarly uses artificial intelligence to examine your ad copy, ensuring you have no significant grammatical or spelling errors that can adversely impact an otherwise effective advertising campaign.
You can use Grammarly for any written content you create, including ad copy, emails, blog posts, and white papers. While the free tool notifies you of spelling mistakes and improper use of passive voice, upgrading to the paid version helps ensure you maintain the right tone for your content while also making suggestions to improve the clarity of your writing.
As such, investing in Grammarly is a no-brainer if you spend lots of time drafting written content. Before sharing it with the world, you can ensure your ad content commands its grammatical muster.
Cortex is a powerful AI-driven tool that examines the performance of each of your paid ads to determine which drives the most customer engagement. With the help of Cortex, you can create paid media that deliver results without leaving your campaigns up to chance.
Other features that Cortex offers include a real-time trend monitor that helps you understand the visual images that receive the most clicks within an industry sector. For instance, you’ll learn whether pictures of a vehicle’s speedometer or tail lights increase audience engagement.
Cortex also includes a dashboard that allows you to examine your campaign’s performance. You can compare your current results with historical performance to know your advertising strategy is on the right track.
With AI-powered tools for paid media, you can save time and money on your advertising campaigns. You won’t need to invest thousands of dollars creating ads that don’t deliver the results you’re looking for. With the right AI-driven strategy, you can improve your marketing ROIs and increase customer engagement with your brand.
Content Writer @ Galactic Fed
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