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Industry news

Stay on top of what’s happening now in the marketing world. Join the conversion on industry trends, insights, research and current events.

illustration of the blog post: Why Growth Marketing Is The Next Frontier Of Marketing

Why Growth Marketing Is The Next Frontier Of Marketing

by Dallin Porter

Expert reviewed by: Natalie Yelton

Growth marketing is no longer a buzzword in the marketing industry; it has instead proven to be a sustainable and replicable path to success. It’s no longer a niche segment of a larger industry but instead connects the dots between design, engineering, product development, and branding.

illustration of the blog post: Google Analytics 4: The Top Four Updates You Need To Know

Google Analytics 4: The Top Four Updates You Need To Know

by Natalie Yelton

Expert reviewed by: Dallin Porter

We cover all things Google Analytics 4, from the new features your business should care about, to what’s new in 2021, and why if you haven’t already, you should consider moving over to Google Analytics 4.

illustration of the blog post: Google's Newest Updates: What It Means for Your Paid Media & SEO

Google's Newest Updates: What It Means for Your Paid Media & SEO

by Natalie Yelton

Expert reviewed by: Dallin Porter

2 major announcements from Google recently sparked a flurry of tweets, blog posts, and forum comments within the SEO and PPC communities as they speculate precisely what these updates will mean for the future of paid media and organic search ranking.

illustration of the blog post: Apple’s iOS 14 Update: What It Means for You and Your Ads

Apple’s iOS 14 Update: What It Means for You and Your Ads

by Ayesha Renyard

Expert reviewed by: Dallin Porter

We're here to answer your burning questions about the latest Apple iOS 14 privacy policy update, how it'll affect your advertising, and the next steps for pivoting your strategy.

illustration of the blog post: Varo Bank & Galactic Fed’s Success with Apple Search Ads

Varo Bank & Galactic Fed’s Success with Apple Search Ads

by Dallin Porter

Expert reviewed by: Dallin Porter

The Galactic Fed team is exceptionally proud of our partner Varo and their recent success with their Apple Search Ads campaign. Varo’s stellar results received Apple’s accolades, and the campaign is now a featured case study on Apple.com

illustration of the blog post: Fed Fix: What is Inbound Marketing?

Fed Fix: What is Inbound Marketing?

by Anna Waterhouse

Expert reviewed by: Dallin Porter

As traditional marketing strategies began to lose effectiveness, Marketers began to ask the question: How can businesses effectively engage consumers in the modern age? In 2006, HubSpot came up with the term, “Inbound Marketing”

illustration of the blog post: #TheFedFive Ways The Marketing World Will Change Post-COVID 19

#TheFedFive Ways The Marketing World Will Change Post-COVID 19

by Dallin Porter

Expert reviewed by: Dallin Porter

The last few months have seen one constant: change. Since COVID-19 arrived on scene, picked up the world, and shook it like an Etch-a-Sketch, ushering in a new set of changes.

illustration of the blog post: How COVID Will Change Consumer Behavior Now and Forever

Expert Insights: How COVID Will Change Consumer Behavior Forever

by Dallin Porter

Expert reviewed by: Ayesha Renyard

As part of our ongoing Roundtable Discussions, we chatted with extremely informative and insightful Steph Smith, Founder of Integral Labs.