by Natalie Yelton
2 major announcements from Google recently sparked a flurry of tweets, blog posts, and forum comments within the SEO and PPC communities as they speculate precisely what these updates will mean for the future of paid media and organic search ranking.
by Dallin Porter
The Galactic Fed team is exceptionally proud of our partner Varo and their recent success with their Apple Search Ads campaign. Varo’s stellar results received Apple’s accolades, and the campaign is now a featured case study on Apple.com
by Anna Waterhouse
As traditional marketing strategies began to lose effectiveness, Marketers began to ask the question: How can businesses effectively engage consumers in the modern age? In 2006, HubSpot came up with the term, “Inbound Marketing”