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illustration of the blog post: Google Analytics 4: The Top Four Updates You Need To Know

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Google Analytics 4: The Top Four Updates You Need To Know

by Natalie Yelton

We cover all things Google Analytics 4, from the new features your business should care about, to what’s new in 2021, and why if you haven’t already, you should consider moving over to Google Analytics 4.

illustration of the blog post: Google's Newest Updates: What It Means for Your Paid Media & SEO

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Google's Newest Updates: What It Means for Your Paid Media & SEO

by Natalie Yelton

2 major announcements from Google recently sparked a flurry of tweets, blog posts, and forum comments within the SEO and PPC communities as they speculate precisely what these updates will mean for the future of paid media and organic search ranking.

Best marketing stories, weekly

illustration of the blog post: Apple’s iOS 14 Update: What It Means for You and Your Ads

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Apple’s iOS 14 Update: What It Means for You and Your Ads

by Ayesha Renyard

We're here to answer your burning questions about the latest Apple iOS 14 privacy policy update, how it'll affect your advertising, and the next steps for pivoting your strategy.

illustration of the blog post: Varo Bank & Galactic Fed’s Success with Apple Search Ads

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Varo Bank & Galactic Fed’s Success with Apple Search Ads

by Dallin Porter

The Galactic Fed team is exceptionally proud of our partner Varo and their recent success with their Apple Search Ads campaign. Varo’s stellar results received Apple’s accolades, and the campaign is now a featured case study on Apple.com

illustration of the blog post: Fed Fix: What is Inbound Marketing?

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Fed Fix: What is Inbound Marketing?

by Anna Waterhouse

As traditional marketing strategies began to lose effectiveness, Marketers began to ask the question: How can businesses effectively engage consumers in the modern age? In 2006, HubSpot came up with the term, “Inbound Marketing”

illustration of the blog post: #TheFedFive Ways The Marketing World Will Change Post-COVID 19

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#TheFedFive Ways The Marketing World Will Change Post-COVID 19

by Dallin Porter

The last few months have seen one constant: change. Since COVID-19 arrived on scene, picked up the world, and shook it like an Etch-a-Sketch, ushering in a new set of changes.

illustration of the blog post: How COVID Will Change Consumer Behavior Now and Forever

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Expert Insights: How COVID Will Change Consumer Behavior Forever

by Dallin Porter

As part of our ongoing Roundtable Discussions, we chatted with extremely informative and insightful Steph Smith, Founder of Integral Labs.

illustration of the blog post: Expert Insights: Scaling a Telehealth Startup During COVID

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Expert Insights: Scaling a Telehealth Startup During COVID

by Dallin Porter

As part of our ongoing Roundtable Discussions, we chatted with Amber Theurer and LJ Troilo, from ivee. Ivee is an app that connects its users with mobile IV therapy.

Best marketing stories, weekly