Sending your data to our servers, please wait...

Conversion Rate Optimization

Don't let your hard-earned traffic go to waste - make sure your website is optimized for conversions. Learn how to spot the leaks in your marketing funnel, create smart user journeys, and turn your website into a conversions goldmine.

illustration of the blog post: First-Party Cookies and Their Role in Conversions Tracking

First-Party Cookies and Their Role in Conversions Tracking

by Zach Boyette

Expert reviewed by: Alexandra Goss

Conversion-tracking cookies are a win-win for everyone involved, especially when it comes to conversion tracking, and at Galactic Fed, we know their ins and outs and what makes them such powerful marketing tools. We also know why search engines like Google are cracking down on certain types of cookies, so let’s take a closer look.

illustration of the blog post: Leveraging Predictive Analytics to Optimize Marketing Campaigns: Driving Conversion Rates and ROI

Leveraging Predictive Analytics to Optimize Marketing Campaigns: Driving Conversion Rates and ROI

by Zach Boyette

Expert reviewed by: Dallin Porter

In this article, you’ll learn what predictive analytics is all about, how marketers are using it to drive ROI, the steps you need to take to apply predictive analytics to your own campaigns, and the tools you can use to automate all of it.

illustration of the blog post: Galactic Fed's Complete Guide to Conversion Rate Optimization

Galactic Fed's Complete Guide to Conversion Rate Optimization

by Natalie Yelton

Expert reviewed by: Dallin Porter

Every year, brands fork out a ton of cash in an attempt to drive more traffic to their websites. Businesses spend just $1 on CRO for every $92 they spend on customer acquisition. We’ll let you in on a little secret: if you can double your conversion rate, your business can afford to halve your traffic.

illustration of the blog post: Six Google Search Ad Tips for Improving Your Conversion Rates

Six Google Search Ad Tips for Improving Your Conversion Rates

by Natalie Yelton

Expert reviewed by: Dallin Porter

What better moment to reach new customers than when they are already searching Google and telling you exactly what they are looking for? With nearly half of internet surfers clicking on search ads, it comes as no surprise they are the most popular paid ad campaign to run.

illustration of the blog post: Five Powerful Tips for Improving CRO

Five Powerful Tips for Improving CRO

by Ayesha Renyard

Expert reviewed by: Dallin Porter

What's a conversion rate? In a nutshell, it's the percentage of visitors who perform a desired action. This action depends on your website or campaign goals, but common ones are purchasing a product, registering for a webinar, or signing up for a service.