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Social Media Marketing 10 min read
Written by Sarah Harris
Content Writer @ Galactic Fed
Expert reviewed by Dallin Porter
Marketing Director @ Galactic Fed
Published 05 Apr 2023
Artificial Intelligence may not be able to replace human creativity, but AI tools for social media can be a boon for digital marketers. Swift and efficient, they streamline common tasks to free up time, energy, and brainpower for more strategic content creation.
Fortunately, there are a host of AI tools for social media content, and we’ve narrowed down eight of the most valuable. At Galactic Fed, we aim to provide you with a deeper understanding of how the concept works and give you the insights you need to make the best choice for your needs.
AI for social media can perform several key tasks:
Simply put, AI handles some of the mundane obligations that may tear your attention away from big-picture duties.
Improvements in functionality have led to a dramatic increase in the use of AI: Today, 44.4% of marketers rely on AI for content creation. Understandably, AI tools for social media are expected to rise in popularity in the coming years, potentially hitting the $3.7 billion mark in market value by 2026.
AI-powered tools help digital marketers and social media managers do more than simply save time. These tools can also:
Both small businesses and huge brands like Google and Airbnb depend increasingly on AI tools to maximize their marketing efforts. The following tools will enable you to join them.
Many AI tools for social media offer free trials. Our advice is to explore several of these tools in depth before committing to one or more.
Do you already use Hootsuite for social media management? You may want to pair it with Lately, an AI-powered tool specifically built for the platform.
One of the biggest advantages of implementing Lately is that it takes long-form content, such as blog posts and evergreen articles, and breaks it into brief, digestible chunks more suited to social media.
This AI-powered tool also:
Like all AI, Lately is a learning machine. While you don’t need to know the intricacies of how it learns, keep this in mind: The more you use Lately and edit its creations, the more it will improve.
Repurposing content is in every marketer’s playbook because it’s a fast and efficient way to make the most of their efforts. Additionally, marketers can maximize existing content that has made a measurable, positive impact on their target audience.
QuillBot takes the tediousness out of this task. The AI tool rephrases and refreshes content that can be reused on social media. It can also create unique versions of your content for A/B testing.
If your brand uses a great deal of video in your social media marketing strategy, you may want to check out the capabilities of Murf.
Murf creates authentic and compelling voice-overs that you can use in your social media videos. It allows you to select a tone of voice — and even an accent — that will set the mood of your piece. What’s more, Murf offers:
Not all social media videos require narration. When they do, Murf can capture the effect you’re after within minutes.
HelloWoofy is a boutique AI tool for social media, but the company’s small size doesn’t detract from its abilities.
Are you searching for an AI social media post generator that concentrates on autofilling relevant emojis, text, and hashtags? HelloWoofy may be your golden ticket, especially if you’re also on the hunt for an AI tool that can translate social media posts into multiple languages (which is necessary for any brand that works on a global scale).
HelloWoofy also evaluates content for compliance and recommends pull quotes, helping you make the most of the social media content you publish.
Headlime is a valuable AI tool for brands that use social media primarily for spreading the word about their products or services.
Here’s how it works:
Headlime is used by some of the biggest and most lucrative organizations, including Business Insider and Havas Media. It can be especially helpful for digital marketers who prefer to put their writing talents toward long-form content rather than concise copy and product descriptions.
Images aren’t just an interesting addition to social media posts; they’re 100% required if you want to grab users’ attention.
According to a small study by MIT, posts on Facebook that included an image enjoyed a 37% higher rate of engagement than those without one. And most social media platforms are designed for sharing images (particularly Instagram).
Whether you use infographics or photographs, image-enhanced social media posts receive more comments, likes, and shares. Midjourney simplifies the act of finding images that will resonate with your target audience and drive conversions by generating images for your social posts.
All you have to do is plug in text information. Midjourney then recognizes and pinpoints phrases and keywords to produce an image that embodies your message.
Jasper has been making waves in the digital realm since its inception in 2021. In 2022 alone, it brought in $45 million in revenue; now, it has a $1.5 billion valuation.
Why is this AI-powered tool so popular?
Because it’s dynamic — and exceptionally powerful. Digital marketers can use Jasper to:
Is Jasper flawless?
Some users complain that the copy Jasper generates sounds uninspired and generic, or off in tone and mood. Others claim it’s not optimal for large-scale applications. And some small businesses find the cost of Jasper is too steep for their budget. Still, it is one of the few AI tools for social media and beyond that consistently receives 5-star reviews.
Ocoya’s main selling point is that it facilitates faster, more effective social media content. Digital marketers who want to maintain creative control over their content are also drawn to Ocoya because it gives them more influence than other AI-powered tools. It helps brands create:
Each component Ocoya generates is meant to align with your brand’s unique character and message. Also, Ocoya functions as a social media manager, automating posts in advance and performing advanced analytics. The monthly fee for Ocoya is also reasonable, starting at $15 per month and tapping out at $159.
AI may be blowing our minds with its capabilities, but as we touched upon with Jasper, no machine can replace the creativity, sound judgment, and critical thinking skills of a marketing professional (or any other human).
Before publishing any content AI-produced content on social media or elsewhere, the onus is on you to:
AI accelerates and improves social media content, but AI-powered tools are only successful if they’re used to supplement, not replace, human efforts.
The fact that the AI in social media market share is expected to rise exponentially over the next three years underscores its potential value to digital marketers. Whether you want to generate a voice to accompany your TikTok video or optimize a post for Instagram, AI tools are expedient and effective.
Not all trends are worth following. AI tools for social media, however, are proving to be more than a passing craze: They’re becoming the new reality, and you can use them in ways that will benefit you and your brand substantially.
Content Writer @ Galactic Fed
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