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Farmstead- SEO Site Audit, Keyword Research, Link Building

Featured Story

Bespoke SEO Strategy Increases Impressions by 146% for One Food Delivery Service

SEO Processes

Site Audit Keyword Research Link Building Analytics Dashboard
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illustration of case study: Bespoke SEO Strategy Increases Impressions by 146% for One Food Delivery Service
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24%
increase in engaged organic traffic
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36%
increase in referring pages

The story

Farmstead is a farm-to-doorstep grocery delivery startup powered entirely by artificial intelligence. Farmstead works with local farmers and national distributors to provide customers with fresh fruits, veggies, meats, and any ingredients necessary to create healthy, high-quality meals. With Farmstead, users are able to save time, reduce food waste, and feel good about what they’re putting into their bodies. 

The team at Farmstead came to Galactic Fed looking to improve their authority and online visibility through a tailored SEO strategy. 

The Strategy: 

Galactic Fed started by conducting a one-time Google Best Practices SEO Site Audit to identify any site issues and implement required changes. 

The team then conducted extensive keyword research for Farmstead. They focused on online grocery and grocery delivery but also incorporated lifestyle topics related to food such as meal ideas, recipes, different diet types, and home organization. 

After conducting research, Galactic Fed helped Farmstead identify top keywords to describe their service and use in their content. They identified opportunities for improvement of Farmstead’s existing web pages and ideas for new web pages and content. 

Galactic Fed also focused on link-building on Farmstead’s home page. They used guest posting and reached out to prospects in the lifestyle and technology industry to create relevant backlinks. 

They continued to keep Farmstead updated on any improvements, edits, or recommendations through bi-weekly reporting and an SEO analytics dashboard. 

The Success:

With Galactic Fed’s help, Farmstead was able to significantly increase site traffic, branded and non-branded clicks, referring pages, and more during the campaign. 

  • 10% increase in referring domains (Ahrefs)
  • 36% increase in referring pages (Ahrefs)
  • +3 in domain rating (Ahrefs)
  • 12% increase in organic traffic (Ahrefs)
  • 28% increase in all user organic sessions (Google Analytics)
  • 56% increase in organic traffic (Google Analytics)
  • 24% increase in engaged organic traffic (Google Analytics )
  • 31% increase in branded and non-branded clicks (Google Search Console)
  • 146% increase in branded and non-branded impressions (Google Search Console)
  • 7.8 improvement in average position branded and non-branded queries (Google Search Console)
  • 111% increase in non-branded clicks (Google Search Console)
  • 111% increase in non-branded impressions (Google Search Console)
  • 10.7 improvement in average position for non-branded queries (Google Search Console)

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