Bronson Vitamins - Wellness Supplements Brand

117% Increase in Sales with Organic TikTok Strategy and Influencer Marketing

The Results

80,000+

views on posted videos

46%

increase in profile visitors

85%

increase in TikTok shop revenue

117%

increase in items sold

0 to 763

followers in the last six months

Challenge

Bronson needed help reaching younger customers but didn’t have the right content or strategy to connect with them.

Goal

Grow awareness with younger audiences, build engagement, expand the brand’s online presence in organic social, and ultimately increase sales and revenue.

Strategy

Galactic Fed created organic content and worked with influencers to make the brand more relevant and engaging.

Stephanie Caponi

Ecommerce & Digital Marketing Manager

“Galactic Fed did a great job helping us get started on TikTok! We saw an increase in sales coming from a younger audience which was our goal. We also appreciated the team’s responsiveness and creative spirit.”

The Story

Background

Bronson Vitamins is a reputable wellness supplements company with a legacy that dates back to the 1960s. For more than five decades, the brand has earned the trust of millions of customers by delivering high-quality, science-backed vitamins and supplements. Known for its commitment to integrity and innovation, Bronson has built a strong reputation as a leader in the wellness space, continually evolving to meet the needs of today’s health-conscious consumers while staying true to its heritage of quality.

The Challenge

Bronson Vitamins saw that most of their customers were over 60, while products for younger people weren’t selling as well. They partnered with Galactic Fed to refresh the brand, reach a younger audience, and boost sales. Bronson Vitamins needed support not just with solid organic content, but also with building a strong influencer strategy, managing collaborations, and creating engaging campaigns that would connect with younger consumers.

Our Solution

Galactic Fed identified TikTok as the ideal channel to reach Bronson Vitamins’ target demographic, with over 50% of the platform’s audience falling between ages 18–45. To tap into this opportunity, the team built a multi-faceted organic content strategy grounded in extensive research on which Bronson products were most likely to align with online trends and popular content styles. The result was a diverse mix of videos in trending formats such as POV, ASMR, conversational, and aesthetic storytelling.

A key challenge was navigating FDA compliance, which required strict adherence to copy and scripting guidelines. Galactic Fed not only managed this successfully in-house but also while collaborating with influencers. The team handled end-to-end influencer management, from coordinating sample deliveries to providing creative direction, scripting support, and ensuring compliance across all content.

This approach paid off. In just six months, Bronson Vitamins’ TikTok presence saw strong growth and sales impact:

80,000+ views on posted videos
46% increase in profile visitors
85% increase in TikTok shop revenue
117% increase in items sold
Grew from 0 to 763 followers

By combining creative execution, influencer partnerships, and a data-driven strategy, Galactic Fed helped Bronson Vitamins turn TikTok into a high-performing channel for brand awareness and sales.

Learn more

SEO B2C Health & Wellness Mature Other

Challenge

Goal

Strategy

Stephanie Caponi

Our Solution

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