Exponent Partners is a team of expert Salesforce nonprofit strategists, system architects, project managers, and implementation specialists on a mission to make nonprofits radically better at driving social impact. They are also the developers of Exponent Case Management, an app for human services agencies on the Salesforce AppExchange.

Wanting to ensure the nonprofits could easily discover them, Exponent Partners tasked Galactic Fed with improving their SEO visibility, ranking, and discoverability on Google.

The Strategy

The team at Galactic Fed recommended link-building as the primary strategy that would strengthen the domain and improve visibility simultaneously. 

Considering the client’s product and niche, the SEO team opted for guest posting. After compiling a list of suitable websites, mostly around nonprofits, Galactic Fed began the outreach program. 

The link-building focus was on the key product pages with anchor texts mirroring  the main keywords. For instance, for a blog article around client empathy and journey mapping, the anchors were  “journey mapping,” “client’s journey mapping,” “customer journey mapping,” and so on.

The Success

Galactic Fed was able to build 12 links in total worth 4,220 points that translated in a huge increase in impressions and clicks:

• 23% increase in referring domains
• 1,541% increase in branded impressions
• 1,495% increase in non-branded impressions
• 1,182% increase in branded clicks
• 700% increase in non-branded clicks