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Sofar Ocean

Featured Story

How One SEO Strategy Helped Ocean Technology Company Skyrocket Their Organic Traffic by 1208%

SEO Processes

Site Audit Keyword Research Link-building
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illustration of case study: How One SEO Strategy Helped Ocean Technology Company Skyrocket Their Organic Traffic by 1208%
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293%
increase in referring pages
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207%
increase in organic keywords ranking in the top 100

The story

Sofar Ocean is on a mission to connect the world’s oceans to power a more sustainable future. Sofar Ocean builds accessible ocean sensing and exploration tools for ocean enthusiasts, the ocean industry, and its conservation. By connecting information about the world’s oceans, they are able to provide insights to science, society, and industry for a more sustainable planet. 

The team at Sofar Ocean came to Galactic Fed looking to bring overall growth to their site and business. Galactic Fed worked with them to provide strategies and solutions to help improve user experience, increase engagement, build their online presence, and serve their diverse audience across the world. 

The Strategy

Galactic Fed began by performing a Google Best Practices SEO Site Audit to uncover and fix any existing issues on Sofar Ocean’s website. These audits were continued monthly to ensure everything remained optimized and running smoothly. 

The team also conducted quarterly keyword research and used their findings to improve Sofar Ocean’s content and create new content. Four pieces of new content were created each month and Galactic Fed built over 200 new links during the campaign.

Galactic Fed kept Sofar Ocean updated on progress and success along the way with bi-weekly reporting. As always, the team was quick to brainstorm new ideas and keep Sofar Ocean’s requests in mind when implementing their SEO strategy. 

The Success

While working with Galactic Fed, Sofar Ocean saw astronomical improvements in their organic traffic, referring pages, and organic keywords ranking in the top 100. 

  • 293% increase in referring pages
  • 1208% increase in organic traffic
  • 207% increase in organic keywords ranking in the top 100
  • 174% increase in total clicks non-branded
  • 84% increase in non-branded impressions
  • 33% increase in total organic sessions

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