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Lalo

Featured Story

Mature SEO Strategy Brings 56% Increase in Traffic for Baby E-commerce Platform

SEO Processes

Site Audit Link-building Content Strategy Content Creation
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illustration of case study: Mature SEO Strategy Brings 56% Increase in Traffic for Baby E-commerce Platform
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26%
increase in referring domains
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21%
increase in organic keywords ranking

The story

Lalo is a timeless baby and toddler brand built for today’s families. The e-commerce platform translates its “Love for All Little Ones” into smart and safe products that parents are proud to own.

With their brand also being a young one, Lalo employed Galactic Fed’s expertise to optimize their growth, improve SEO ranking, and provide recommendations for future initiatives.

The Strategy

Galactic Fed’s first step was to evaluate Lalo’s website’s current development stage to identify opportunities for growth. Google Best Practices SEO Site Audit helped to prioritize SEO tasks, point out quick fixes, and map out the strategy.

In terms of backlinks, Lalo’s profile was already healthy and trending upward. The biggest room for improvement was to increase the do-follow/no-follow links ratio to boost the site’s overall authority. Galactic Fed SEO gurus did exactly that, scoring 38 links from unique referring domains.

Lalo’s blog revival was another integral part of this success story. After running keyword research, the team began to craft content for regular publishing. Not only did it contribute to the overall traffic increase and higher number of ranking keywords, but it also opened up new opportunities for guest posting and link-building.

The Success

With Galactic Fed’s help, Lalo was able to turn its nascent blog into a traffic generator and significantly improve its e-commerce website’s position:

  • 56.27% increase in organic traffic
  • 41.71% increase in referring pages
  • 25.87% increase in referring domains
  • 21.12% increase in organic keywords ranking in top 100 of SERP
  • 105% increase in non-branded clicks last 3 months vs previous 3 months
  • 34.36% increase in non-branded impressions last 3 months vs previous 3 months

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