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Andela - SEO
Featured StoryMeticulously Developed Link Building Strategy Brings 193% Organic Traffic Increase for Tech Talent Platform
SEO Processes
The story
Andela’s cracked the code on building world-class teams. Their platform bridges the gap between talent and companies, bringing highly-skilled engineers, product managers, and designers to your fingertips. Big names like GitHub, InVision, and Coursera leverage Andela to scale their technology teams quickly and cost-effectively with exceptional talent.
The team at Andela was looking for a new link-building approach and trusted Galactic Fed to lead the way.
The Strategy
Galactic SEO gurus started by analyzing Andela’s current performance. Considering the client’s domain was already sitting at a decent ranking (72 points), the team decided to focus on guest posting as the primary link-building strategy.
They compiled a list of relevant websites with solid DR/DA in remote staffing and tech talent niches. Next, the team optimized the key career pages (most of which had no history) to link to and selected keywords that would allow ranking in the highly competitive tech jobs market.
Saturated field also implied finding just the right outreach strategy to build rapport with prospects. Staying true to the SEO best practices, including writing unique non-promotional articles and personalizing replies, worked like a charm.
The Success
The one-year partnership with Galactic Fed helped Andela to dramatically improve their positioning and build a stellar foundation for future SEO efforts:
- 15.72%% increase in referring domains
- 162.76% increase in referring pages
- 59.73% increase in organic traffic (Ahrefs)
- 193.06% increase in all user organic traffic (GA)
- 115.50% increase in organic keywords ranking in the top 100
- 172.86% increase in non-branded clicks
- 127.37% increase in non-branded impressions
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