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1build- Google Ads, Facebook Ads, Linkedin Ads

Featured Story

Targeted Paid Ads Strategy Increases Lead Volume by 62% For One B2B Construction Company

Paid Media Channels

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illustration of case study: Targeted Paid Ads Strategy Increases Lead Volume by 62% For One B2B Construction Company
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118%
increase in MQL volume
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55%
decrease in cost per lead

The story

1build delivers a data-powered, cloud-based estimating and takeoff software designed to save contractors time and increase bid accuracy. Determined by the project’s county, real-time material and labor prices populate in each estimate so builders no longer need to rely on outdated, national cost data. When builders need some extra help, the 1build Estimator Network connects them to professional estimators with market-specific experience.

The team at 1build came to Galactic Fed looking to improve their paid media campaigns on Google and Facebook. One of their main goals was increasing their Marketing Qualified Leads (MQL).

The Strategy:

With Google Ads, Galactic Fed ran a mix of search campaigns targeting highly relevant “building and construction estimation” related keywords. An effective Discovery Remarketing campaign was also set up to retarget past website visitors.

With Facebook Ads, specific construction and renovation interest-based targeting was set up to reach 1build’s target market. A slightly broader approach was taken in terms of demographics targeting that included all ages and genders.

The Success:

In just seven months, Galactic Fed was able to help 1build significantly improve their paid media campaigns and increase their MQLs.

  • 62% increase in lead volume
  • 55% decrease in cost per lead
  • 118% increase in MQL volume
  • 34% increase in number of qualified leads
  • 59% decrease in cost per MQL
  • 10% decrease in monthly ad spend

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