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Social Media Marketing

Social Media Marketing

Everyone knows how to use social media platforms. Few know how to leverage it. Learn how to make the most out of your online presence.

illustration of the blog post: AI-Generated Social Media Posts: Tools and Tips for Marketers

Social Media Marketing

AI-Generated Social Media Posts: Tools and Tips for Marketers

by Sarah Harris

Expert reviewed by: Dallin Porter

Thanks to powerful generative AI tools like ChatGPT, marketers can streamline the process of creating and sharing posts, helping increase the online visibility of their organization. How can your company effectively use AI-generated social media posts? Let’s break down the best AI tools and tips to boost your social media presence and generate more sales.

illustration of the blog post: AI Social Media Influencer: A Smart Marketing Move?

Social Media Marketing

AI Social Media Influencer: A Smart Marketing Move?

by Sarah Harris

Expert reviewed by: Dallin Porter

Can leveraging AI and social media together create even more marketing success? If this is what has been on your mind lately, keep reading to learn how marketers are navigating the success and challenges of AI-driven social media influence.

illustration of the blog post: Video Marketing in the Era of Short Attention Spans: Crafting Compelling Videos for Maximum Impact

Social Media Marketing

Video Marketing in the Era of Short Attention Spans: Crafting Compelling Videos for Maximum Impact

by Sarah Harris

Expert reviewed by: Dallin Porter

Facebook, TikTok, Instagram, and many other social media platforms are full of enticing distractions, and it’s all too easy to click over to the next post or video. Here’s how to create videos your audience won’t want to click away from.

illustration of the blog post: Niche Influencer Marketing: Tapping Into Hyper-Targeted Audiences for Maximum Engagement

Social Media Marketing

Niche Influencer Marketing: Tapping Into Hyper-Targeted Audiences for Maximum Engagement

by Sarah Harris

Expert reviewed by: Dallin Porter

According to Forbes, approximately 50 million people globally consider themselves to be social media content creators. Join us as we explore the ins and outs of influencer marketing, including how it came about, what benefits it provides, and — most importantly — how you can connect with influencers in your niche.

illustration of the blog post: Ephemeral Content: Understanding What It Means for Marketers

Social Media Marketing

Ephemeral Content: Understanding What It Means for Marketers

by Sarah Harris

Expert reviewed by: Dallin Porter

Some things aren’t meant to stand the test of time — especially when it comes to marketing. Ephemeral content may be fleeting, but it has proven quite capable of generating buzz for savvy marketers. In this article, we will define ephemeral content, discuss its benefits, and share proven strategies to make it work for your business.

illustration of the blog post: Using AI for Creating Social Media Content: 8 Tools You Should Have in Your Arsenal

Social Media Marketing

Using AI for Creating Social Media Content: 8 Tools You Should Have in Your Arsenal

by Sarah Harris

Expert reviewed by: Dallin Porter

Artificial Intelligence may not be able to replace human creativity, but AI tools for social media can be a boon for digital marketers. Swift and efficient, they streamline common tasks to free up time, energy, and brainpower for more strategic content creation. Here are eight most valuable AI-powered tools hand-picked by our Social Media experts.

illustration of the blog post: AI for Social Media: A Guide to Developing an AI-Powered Social Media Strategy

Social Media Marketing

AI for Social Media: A Guide to Developing an AI-Powered Social Media Strategy

by Sarah Harris

Expert reviewed by: Dallin Porter

Managing a robust social media marketing strategy isn’t easy, especially if you have followers across several platforms. However, the application of artificial intelligence in social media can eliminate some of your routine tasks and improve the effectiveness of your campaigns.

Social Media Marketing

What Is a Social Media Manager? Do You Need One?

by Sarah Harris

Expert reviewed by: Dallin Porter

What is a social media manager, and what do they do? Is it a position that your business should consider filling? As the use of social media continues to expand beyond personal use and into professional contexts, businesses increasingly need individuals skilled in managing and promoting brands on these platforms.