Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

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illustration of the blog post: Five Types of Market Segmentation + Real-world Examples

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Five Types of Market Segmentation + Real-world Examples

by Natalie Yelton

Just as a buyer's persona can give deep insights into your target audience’s wants and needs, market segmentation can help you improve your campaigns’ efficiency by taking a closer look at your target audience’s thoughts, behaviors, and interests.

illustration of the blog post: How to Build a Paid Media Strategy for Your Just-Launched Business

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How to Build a Paid Media Strategy for Your Just-Launched Business

by Ayesha Renyard

Launching a business can be a scary thing. You're likely entering into an industry against many similar businesses. To get through those wobbly first days, months, or even years, you need a well-researched paid media plan.

Best marketing stories, weekly

illustration of the blog post: Five Ways to Create a Facebook Ad that Stands Out

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Five Ways to Create a Facebook Ad that Stands Out

by Ayesha Renyard

In a sea of ads, getting yours to stand out sounds like a game of Where’s Waldo. Users are bombarded with bright colors, eye-catching videos, and bold copy every day. How are you supposed to get your ads noticed anymore?

illustration of the blog post: Five SaaS Paid Media Tips For Reaching New Customers

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Five SaaS Paid Media Tips For Reaching New Customers

by Natalie Yelton

What’s the secret to reaching new SaaS customers through paid media? It’s not so much a secret but a proven data-driven strategy. We’re sharing our five top tips for taking your SaaS paid media strategy to the next level.

illustration of the blog post: How AI and Paid Search Work Together

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How AI and Paid Search Work Together

by Natalie Yelton

We provide a brief overview of what AI is in the context of paid search, examples of AI, and we explain how paid search and AI can work together to help you reach more customers and grow your business

illustration of the blog post: Google Ads Quality Score: What It Is and How To Improve It

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Google Ads Quality Score: What It Is and How To Improve It

by Natalie Yelton

We’ll help you grasp what Quality Score is, what the formula is for calculating Quality Score, and how to locate your business’s Quality Score. Want to improve your business’s Quality Score? We also offer up five tips for doing just that.

illustration of the blog post: How to Use PPC Data to Boost Your Content

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How to Use PPC Data to Boost Your Content

by Natalie Yelton

From identifying keyword opportunities to fine-tuning your buyer personas, PPC data has the potential to amplify your message and ensure it dazzles in front of the eyes of the people that matter.

illustration of the blog post: How To Explain The Importance of Paid Media To Your Boss

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How To Explain The Importance of Paid Media To Your Boss

by Ayesha Renyard

As more businesses move online—and as users spend more time online—digital advertising is more important than ever for conversions. This is the year to make some paid media power moves. So we say: make 'em.

Best marketing stories, weekly