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Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

illustration of the blog post: Responsive Search Ads: Tips and Best Practices

Responsive Search Ads: Tips and Best Practices

by Sarah Harris

Expert reviewed by: Rachel Meyer

RSAs are the default ad type in Google when creating ads for search campaigns. With that said, let’s break down exactly what responsive search ads are, how they can benefit your business, and how you can use them to their full potential to, in turn, reap the reward of increased customer engagement.

illustration of the blog post: What Is a Dynamic Search Ad?

What Is a Dynamic Search Ad?

by Sarah Harris

Expert reviewed by: Rachel Meyer

Dynamic Search Ads campaigns can positively affect your business’s SEO, but only if executed properly. This article will take a closer look at dynamic search ads, how to set them up, and whether they’re the optimal choice for your company’s marketing strategy.

illustration of the blog post: A Marketer's Guide to Programmatic Advertising

A Marketer's Guide to Programmatic Advertising

by Sarah Harris

Expert reviewed by: Rachel Meyer

This guide will define programmatic advertising, help you understand how it works, and tell you everything you need to know to get your first campaign up and running. You’ll learn how this type of advertising can benefit your business and how to avoid the pitfalls of programmatic campaigns.

illustration of the blog post: Emerging Digital Marketing Trends 2023 + Beyond: Paid Ads

Emerging Digital Marketing Trends 2023 + Beyond: Paid Ads

by Sarah Harris

Expert reviewed by: Rachel Meyer

In this report, we’ll tackle hot topics like AI, the imminent demise of Google Universal Analytics, and the looming recession, so if you’ve been looking for ways to stretch each of your ad dollars a little further in 2023 and beyond, these emerging digital marketing trends can help.

illustration of the blog post: AI for Paid Media: The Future of Paid Advertising

AI for Paid Media: The Future of Paid Advertising

by Sarah Harris

Expert reviewed by: Rachel Meyer

More than 80% of marketers already use AI to drive visibility, boost lead generation, and increase sales. Read on to uncover how AI-powered ads work, the primary benefits AI offers advertisers, and why you may want to implement them into your digital marketing strategy.

illustration of the blog post: 9 AI-Powered Tools for Paid Media

9 AI-Powered Tools for Paid Media

by Sarah Harris

Expert reviewed by: Rachel Meyer

Continually crafting unique ad campaigns can be challenging - that’s where AI tools for paid media can help, and when making an ad creative, AI can be more helpful than you might think. With that being said, here are 9 of the best AI-powered tools for paid media to consider.

illustration of the blog post: Shoppable Video Examples: 6 Brands That Did It Right

Shoppable Video Examples: 6 Brands That Did It Right

by Sarah Harris

Expert reviewed by: Rachel Meyer

Shoppable videos are great for satisfying greater consumer demand and creating an immersive shopping experience. How to make a shoppable video ad that works? Read on as we delve into the details of the tactic and provide you with 6 shoppable video examples to jumpstart your imagination.

illustration of the blog post: How to Recession-Proof Your Marketing Strategy with Data-Driven Insights

How to Recession-Proof Your Marketing Strategy with Data-Driven Insights

by Sarah Harris

Expert reviewed by: Rachel Meyer

During recession, it becomes even more critical to define your marketing objectives and target audience carefully. You can do so with the help of data-driven analytics. In this article, we’ll discuss how predictive analytics, customer segmentation, and other digital marketing tactics can assist you in your recession advertising efforts.