Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

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illustration of the blog post: 5 Ways You’re Losing Money on Facebook Ads

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5 Ways You’re Losing Money on Facebook Ads

by Dallin Porter

Even if you’re not an expert, there are probably (definitely) a few things you could do right now to save money on your Facebook Ads. And if you’re a human being, that is something you should want. Let’s take a look at some you can correct today.

illustration of the blog post: Google Ads Campaign Types Explained

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Google Ads Campaign Types Explained

by Natalie Yelton

Last month, we wrote about getting started with Google Ads, as part of Galactic Fed's Paid Media Series. To further demystify Google Ads, let's dive deeper into the different types of Google Ads Campaigns that you can master to reach more customers and grow your business.

Best marketing stories, weekly

illustration of the blog post: Fed Fix: How To Use Google Ad Extensions

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Fed Fix: How To Use Google Ad Extensions

by Dallin Porter

The addition of Google Ad Extensions has been an excellent tool for any business promoting ads on Google since each extension increases the chance that someone will see your ad and feel influenced to act.

illustration of the blog post: 7 Reasons Why You Should Outsource Paid Media

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7 Reasons Why You Should Outsource Paid Media

by Natalie Yelton

You could take your chances and spend your marketing budget on placing ads across several online channels, with your fingers crossed in the hopes that people will engage with them. Or you could enlist a team of paid media experts armed with the skills, expertise, and proven results gained from delivering successful paid ad campaigns again and again.

illustration of the blog post: How to Get Started with Facebook Ads

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How to Get Started with Facebook Ads

by Ayesha Renyard

Paid media intrigues many, but few know where to start (and fewer want to waste marketing dollars on ads that don't work). As paid media experts, we get it; it's our job to guide our clients towards strategies that are right for them. Sometimes, that means using Facebook Advertising.

illustration of the blog post: Google Ads: How to Get Started

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Google Ads: How to Get Started

by Natalie Yelton

So what exactly is Google Ads, and how does it work? In this article, we will teach you how Google Ads work and how using Google Ads effectively can help you engage customers and grow your business.

illustration of the blog post: Paid Media 101: Glossary of Terms

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Paid Media 101: Glossary of Terms

by Dallin Porter

In the world of paid media advertising, there are many phrases, terms, and acronyms that seem to emerge every week. Luckily, Paid Media is one of Galactic Fed’s specialties. We have teams of experts who run paid media strategy and execution for brands of all sizes - so we have to stay up to date.

illustration of the blog post: Fed Fix: How Much Do YouTube Ads Cost?

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Fed Fix: How Much Do YouTube Ads Cost?

by Anna Waterhouse

The wave of the future is here: video marketing. By 2022, 82% of the global internet traffic will come from video streaming and downloads.

Best marketing stories, weekly