Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

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illustration of the blog post: 7 Factors That Impact Your Google Ads Costs

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7 Factors That Impact Your Google Ads Costs

by Ayesha Renyard

Expert reviewed by:

As paid media specialists, we hear this question a lot: Galactic Fed, how much do Google Ads cost? And we can understand your frustration when we say: it depends. But hear us out. We don't say this because we can't come up with an answer. We say this because there are variables we need to know first to give you an accurate answer.

illustration of the blog post: Fed Fix: Five Paid Ads Tips for Your eCommerce Business

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Fed Fix: Five Paid Ads Tips for Your eCommerce Business

by Dallin Porter

Expert reviewed by:

Search Ads remain the primary tool for acquisitions for an ROI-driven marketing campaign. They provide new customers; they help you generate data that can help you understand market demands and gaps. If businesses are smart with their Search campaigns, they can truly achieve economies of scale for their enterprise.

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illustration of the blog post: How to Choose The Best Paid Media Marketing Channel for Your Business

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How to Choose The Best Paid Media Marketing Channel for Your Business

by Ayesha Renyard

Expert reviewed by:

What is the best paid media marketing channel out there? We get asked that question a lot. And we have to say, it's a tough one to answer. It is possible to determine which paid media channel is right for your business. You just have to figure out your campaign objective first. So let's figure out both together.

illustration of the blog post: Five Types of Market Segmentation + Real-world Examples

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Five Types of Market Segmentation + Real-world Examples

by Natalie Yelton

Expert reviewed by:

Just as a buyer's persona can give deep insights into your target audience’s wants and needs, market segmentation can help you improve your campaigns’ efficiency by taking a closer look at your target audience’s thoughts, behaviors, and interests.

illustration of the blog post: How to Build a Paid Media Strategy for Your Just-Launched Business

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How to Build a Paid Media Strategy for Your Just-Launched Business

by Ayesha Renyard

Expert reviewed by:

Launching a business can be a scary thing. You're likely entering into an industry against many similar businesses. To get through those wobbly first days, months, or even years, you need a well-researched paid media plan.

illustration of the blog post: Five Ways to Create a Facebook Ad that Stands Out

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Five Ways to Create a Facebook Ad that Stands Out

by Ayesha Renyard

Expert reviewed by:

In a sea of ads, getting yours to stand out sounds like a game of Where’s Waldo. Users are bombarded with bright colors, eye-catching videos, and bold copy every day. How are you supposed to get your ads noticed anymore?

illustration of the blog post: Five SaaS Paid Media Tips For Reaching New Customers

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Five SaaS Paid Media Tips For Reaching New Customers

by Natalie Yelton

Expert reviewed by:

What’s the secret to reaching new SaaS customers through paid media? It’s not so much a secret but a proven data-driven strategy. We’re sharing our five top tips for taking your SaaS paid media strategy to the next level.

illustration of the blog post: How AI and Paid Search Work Together

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How AI and Paid Search Work Together

by Natalie Yelton

Expert reviewed by:

We provide a brief overview of what AI is in the context of paid search, examples of AI, and we explain how paid search and AI can work together to help you reach more customers and grow your business

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with monthly marketing updates