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Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

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illustration of the blog post: 22 Proven Facebook Ad Strategies for the Finance Industry

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22 Proven Facebook Ad Strategies for the Finance Industry

by Sarah Harris

Expert reviewed by:

Facebook ads are a wonderful way to generate leads, especially for those in the FinTech and finance industries. However, creating and managing ads can be difficult. Here are 22 proven strategies to deploy to help you increase sales and capture more leads.

illustration of the blog post: Here's Why You Should Bid on Your Own Branded Keywords

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Here's Why You Should Bid on Your Own Branded Keywords

by Sarah Harris

Expert reviewed by:

Bidding on your own branded keywords seems counterintuitive. After all, you should already be ranking for these terms organically. And if you’re already ranking, why pay for clicks? The thing is, even if you are ranking organically for your branded keywords, there are still benefits to bidding on them. Let’s look at a few reasons why.

illustration of the blog post: What Makes a Good PPC Strategy for Your SaaS Company?

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What Makes a Good PPC Strategy for Your SaaS Company?

by Sarah Harris

Expert reviewed by:

Pay-per-click has long been a staple of marketing strategies in both the business-to-consumer and business-to-business sectors. While a well-managed B2B pay-per-click advertising strategy can greatly enhance a company’s ability to generate leads and drive conversions, an inefficient campaign can have nearly the opposite effect. With that in mind, the experts at Galactic Fed wanted to take an in-depth look at PPC for SaaS.

illustration of the blog post: The Ultimate Guide to TikTok Ads

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The Ultimate Guide to TikTok Ads

by Carolyn Noel

Expert reviewed by:

If you’re over the age of 30 you may still not quite understand what TikTok is and why there’s so much hype (or you may just associate TikTok with silly dances and challenges that are definitely not meant for you). But with such astronomical growth and continued success, TikTok is one of the best social media platforms for brands to advertise on.

illustration of the blog post: 5 Winning B2B Facebook Ads Strategies to Inspire You

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5 Winning B2B Facebook Ads Strategies to Inspire You

by Sarah Harris

Expert reviewed by:

If you struggle to see the value in business-to-business (B2B) Facebook ads, you aren’t alone. Many marketing professionals see Facebook as a platform that isn’t a good fit for B2B ad targeting. In reality, if you don’t include Facebook in your overall ad strategy, you are probably losing important customer acquisition opportunities. We're here to help you understand the benefits of B2B ad targeting with Facebook.

illustration of the blog post: A Complete eCommerce PPC Management Guide for You

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A Complete eCommerce PPC Management Guide for You

by Sarah Harris

Expert reviewed by:

If you want to grow your business to the next level, take another look at your eCommerce pay-per-click (PPC) management. PPC advertising is an extremely effective online marketing tool. Your customers already spend a huge portion of their time on the internet. Now it’s your job to help them find your website. In this article, we’ll go over everything you need to ace PPC options like Facebook and Google ads.

illustration of the blog post: Your Must-Have Google Ads B2B Negative Keyword List

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Your Must-Have Google Ads B2B Negative Keyword List

by Sarah Harris

Expert reviewed by:

Negative keywords are words that you want to be disassociated with your ads. This article takes a deep dive into the topic of negative keywords. While it would be virtually impossible to create an exhaustive list that suits the needs of every industry and potential scenario, we did include dozens of prime examples.

illustration of the blog post: Instagram’s Newest Update & What This Means for You and Your Paid Ads

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Instagram’s Newest Update & What This Means for You and Your Paid Ads

by Carolyn Noel

Expert reviewed by:

You probably have the basics of Instagram down, you’re seeing some good results from ads, and you’re in a groove of having a social media strategy that works for you. But then… an update. And now everything you thought you finally understood about Instagram and social media in general changes. But we promise it doesn’t have to be complicated or overwhelming! Despite the ever-growing list of changes platforms like Instagram and Facebook continue to roll out, we’re here to help.

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