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Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

illustration of the blog post: Answers to 7 Paid Ads Questions You Are Afraid to Ask

Answers to 7 Paid Ads Questions You Are Afraid to Ask

by Sarah Harris

Expert reviewed by: Rachel Meyer

It’s estimated that there will have been $566 billion spent on digital advertising by the end of 2022. Even if your company’s advertising spending is a fraction of that amount, it could still amount to thousands of dollars monthly. If you’re going to invest that kind of money, shouldn’t you know exactly how paid ads work?

illustration of the blog post: Yes, Facebook Lead Ads Work! Here's How Galactic Fed Did It

Yes, Facebook Lead Ads Work! Here's How Galactic Fed Did It

by Sarah Harris

Expert reviewed by: Dallin Porter

Facebook lead gen ads are a fantastic way to ramp up your leads and sales. They provide an easy method for people to sign up for your offer without leaving Facebook because they can fill out a form no matter where they encounter your ad on the platform.

illustration of the blog post: A Complete SaaS Ads Guide for Better Acquisition and Retention

A Complete SaaS Ads Guide for Better Acquisition and Retention

by Sarah Harris

Expert reviewed by: Rachel Meyer

SaaS businesses face some challenges when it comes to advertising. On the one hand, you need to generate awareness and interest in your product to attract new customers. On the other hand, you need to keep your current customers happy so they don't abandon your brand. The good news is that SaaS businesses can access several effective advertising strategies to achieve both objectives.

illustration of the blog post: 22 Proven Facebook Ad Strategies for the Finance Industry

22 Proven Facebook Ad Strategies for the Finance Industry

by Sarah Harris

Expert reviewed by: Dallin Porter

Facebook ads are a wonderful way to generate leads, especially for those in the FinTech and finance industries. However, creating and managing ads can be difficult. Here are 22 proven strategies to deploy to help you increase sales and capture more leads.

illustration of the blog post: Here's Why You Should Bid on Your Own Branded Keywords

Here's Why You Should Bid on Your Own Branded Keywords

by Sarah Harris

Expert reviewed by: Rachel Meyer

Bidding on your own branded keywords seems counterintuitive. After all, you should already be ranking for these terms organically. And if you’re already ranking, why pay for clicks? The thing is, even if you are ranking organically for your branded keywords, there are still benefits to bidding on them. Let’s look at a few reasons why.

illustration of the blog post: What Makes a Good PPC Strategy for Your SaaS Company?

What Makes a Good PPC Strategy for Your SaaS Company?

by Sarah Harris

Expert reviewed by: Carolyn Noel

Pay-per-click has long been a staple of marketing strategies in both the business-to-consumer and business-to-business sectors. While a well-managed B2B pay-per-click advertising strategy can greatly enhance a company’s ability to generate leads and drive conversions, an inefficient campaign can have nearly the opposite effect. With that in mind, the experts at Galactic Fed wanted to take an in-depth look at PPC for SaaS.

illustration of the blog post: The Ultimate Guide to TikTok Ads

The Ultimate Guide to TikTok Ads

by Carolyn Noel

Expert reviewed by: Dallin Porter

If you’re over the age of 30 you may still not quite understand what TikTok is and why there’s so much hype (or you may just associate TikTok with silly dances and challenges that are definitely not meant for you). But with such astronomical growth and continued success, TikTok is one of the best social media platforms for brands to advertise on.

illustration of the blog post: 5 Winning B2B Facebook Ads Strategies to Inspire You

5 Winning B2B Facebook Ads Strategies to Inspire You

by Sarah Harris

Expert reviewed by: Carolyn Noel

If you struggle to see the value in business-to-business (B2B) Facebook ads, you aren’t alone. Many marketing professionals see Facebook as a platform that isn’t a good fit for B2B ad targeting. In reality, if you don’t include Facebook in your overall ad strategy, you are probably losing important customer acquisition opportunities. We're here to help you understand the benefits of B2B ad targeting with Facebook.