Paid Media
by Ayesha Renyard
Launching a business can be a scary thing. You're likely entering into an industry against many similar businesses. To get through those wobbly first days, months, or even years, you need a well-researched paid media plan.
In a sea of ads, getting yours to stand out sounds like a game of Where’s Waldo. Users are bombarded with bright colors, eye-catching videos, and bold copy every day. How are you supposed to get your ads noticed anymore?
by Natalie Yelton
What’s the secret to reaching new SaaS customers through paid media? It’s not so much a secret but a proven data-driven strategy. We’re sharing our five top tips for taking your SaaS paid media strategy to the next level.
We provide a brief overview of what AI is in the context of paid search, examples of AI, and we explain how paid search and AI can work together to help you reach more customers and grow your business
We’ll help you grasp what Quality Score is, what the formula is for calculating Quality Score, and how to locate your business’s Quality Score. Want to improve your business’s Quality Score? We also offer up five tips for doing just that.
From identifying keyword opportunities to fine-tuning your buyer personas, PPC data has the potential to amplify your message and ensure it dazzles in front of the eyes of the people that matter.
As more businesses move online—and as users spend more time online—digital advertising is more important than ever for conversions. This is the year to make some paid media power moves. So we say: make 'em.
Every year, marketers are putting more money towards their advertising budget—but are they making knowledgeable decisions? Do you know the answers to these five common paid media questions?