Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

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illustration of the blog post: How to Use PPC Data to Boost Your Content

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How to Use PPC Data to Boost Your Content

by Natalie Yelton

From identifying keyword opportunities to fine-tuning your buyer personas, PPC data has the potential to amplify your message and ensure it dazzles in front of the eyes of the people that matter.

illustration of the blog post: How To Explain The Importance of Paid Media To Your Boss

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How To Explain The Importance of Paid Media To Your Boss

by Ayesha Renyard

As more businesses move online—and as users spend more time online—digital advertising is more important than ever for conversions. This is the year to make some paid media power moves. So we say: make 'em.

Best marketing stories, weekly

illustration of the blog post: The Internet’s Most Common Paid Media Questions, Answered

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The Internet’s Most Common Paid Media Questions, Answered

by Ayesha Renyard

Every year, marketers are putting more money towards their advertising budget—but are they making knowledgeable decisions? Do you know the answers to these five common paid media questions?

illustration of the blog post: Six Google Search Ad Tips for Improving Your Conversion Rates

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Six Google Search Ad Tips for Improving Your Conversion Rates

by Natalie Yelton

What better moment to reach new customers than when they are already searching Google and telling you exactly what they are looking for? With nearly half of internet surfers clicking on search ads, it comes as no surprise they are the most popular paid ad campaign to run.

illustration of the blog post: Fed Fix: How to Craft the Perfect Google Video Ad

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Fed Fix: How to Craft the Perfect Google Video Ad

by Natalie Yelton

From 60 second Tik Tok videos to full-length feature films, we are watching more and more videos online. 85% of US internet users surveyed said they watch online video content on one of their devices every month.

illustration of the blog post: Make Your Google Display Ads Stand Out with These Five Tips

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Make Your Google Display Ads Stand Out with These Five Tips

by Natalie Yelton

Display ads are here to stay. Let's dig into the details of what a display ad is, why they’re effective, and our best practice tips for getting the most out of your Google Display Ads, in particular.

illustration of the blog post: The Eight Best Paid Media Tips for Startups

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The Eight Best Paid Media Tips for Startups

by Natalie Yelton

From building awareness of your fresh product or service to driving traffic to your new website and generating your very first leads, PPC advertising can give your startup the boost it needs in those initial few years in operation.

illustration of the blog post: How to Write Google Ad Copy That Converts

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How to Write Google Ad Copy That Converts

by Ayesha Renyard

Any expert marketer will say that you need to pitch your value and benefits, set yourself apart from the competition, incorporate keywords, and have a strong call to action—in a way that resonates with your target audience.

Best marketing stories, weekly