SEO

Everything you need to know to become your own SEO guru. From best practices to the newest updates: we have the results to prove it.

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illustration of the blog post: How to Optimize for the Four Types of SEO Search Intent

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How to Optimize for the Four Types of SEO Search Intent

by Ayesha Renyard

Simply put: search engines aim to provide the best user experience possible. That includes relevant search results—which means to rank high in the SERPs, businesses need to create content that aligns with search intent.

illustration of the blog post: Fed Fix: How Can SEO Help You Recruit Top Talent?

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Fed Fix: How Can SEO Help You Recruit Top Talent?

by Natalie Yelton

Want to know the secret to sustainable talent acquisition? It’s all about factoring SEO into your recruitment marketing. Leading recruitment agencies have clued up to this and are making SEO an integral part of their recruitment strategies.

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illustration of the blog post: Three Reasons Why Galactic Fed Only Uses White Hat SEO Practices

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Three Reasons Why Galactic Fed Only Uses White Hat SEO Practices

by Ayesha Renyard

White hat SEO refers to site optimization tactics in line with the terms and conditions of major search engines, including Google. White hat SEO strategies are ethical and focus on maintaining your site's integrity.

illustration of the blog post: Fed Fix: What Should You Be Looking For in Backlink Services?

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Fed Fix: What Should You Be Looking For in Backlink Services?

by Natalie Yelton

In 2021, backlinks are the second most important ranking factor. Backlinks are vital when it comes to improving SEO. But what are the must-haves when it comes to paying for link building services?

illustration of the blog post: How to Explain the Importance of SEO to Your Boss

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How to Explain the Importance of SEO to Your Boss

by Ayesha Renyard

We're serving up three fast facts on how SEO supports profitability—to help you explain why your SEO campaigns deserve more attention and resources.

illustration of the blog post: SEO and Content Strategy: How They Work Together

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SEO and Content Strategy: How They Work Together

by Natalie Yelton

You can write pages and pages of content, but it won’t be beneficial to you if it’s not visible to the people who matter. Search engine optimization and your content strategy go hand in hand.

illustration of the blog post: How Does SEO Work for Mobile Apps?

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How Does SEO Work for Mobile Apps?

by Natalie Yelton

Your app isn’t showing up when someone searches for something related to your app on their phone or in an app store. It’s affecting the visibility of your app and your ability to drive app installs from organic search. What do you do?

illustration of the blog post: Three Powerful SEO Tips for Boosting Holiday Traffic and Sales

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Three Powerful SEO Tips for Boosting Holiday Traffic and Sales

by Ayesha Renyard

It's (finally) December. All that occurred in 2020 has left us wondering if we can control anything anymore. But when it comes to launching your holiday SEO strategy, we have something to tell you: it's very controllable.

Best marketing stories, weekly